REEF, a leading premium beach lifestyle brand, today announced that it has appointed Daniella Turenshine as Chief Financial Officer. 

Ms. Turenshine most recently served as the Chief Financial Officer at FIGS since December 2021 and, prior to that, she served as FIGS’ Senior Vice President of Finance and Strategy since November 2018. Earlier in her career, Ms. Turenshine served as Vice President of Garnett Station Partners, a growth-oriented investment firm where she helped to build out Fridababy, a fast-growing consumer products company. Before that, she worked in private equity at Avista Capital Partners and in investment banking at Credit Suisse. She received an MBA from Harvard Business School and an AB with High Honors in Finance and Economics from Princeton University. 

In her new role, Ms. Turenshine will report directly to Gregg Ribatt, CEO of REEF. Mr. Ribatt said, “We are very excited to have Daniella join REEF as CFO as we continue to develop a very talented team focused on driving high-quality, sustainable growth for REEF and our global brand partners. Daniella has deep experience building high-growth consumer brands and in leading high-performance finance teams.” 

“Growing up in Southern California, I have known and been a big admirer of the REEF brand for as long as I can remember. The brand has an iconic history with authentic and deep consumer relationships built over its 40-year heritage. REEF is extremely well-positioned in the marketplace, and I am excited for the opportunities ahead. I look forward to working with the team and our global partners to continue to unlock REEF’s full potential,” said Ms. Turenshine. 

Ms. Turenshine’s tenure officially begins April 22, 2024. She replaces David Lin who has served as REEF’s CFO for the last seven years. 

About REEF 

REEF is a portfolio company of certain affiliates of Charlesbank Capital Partners, LLC. The REEF brand was founded in 1984 with the goal of sharing the love of surf and beach culture around the globe. Today the global footwear and apparel brand is focused on connecting with consumers by uniting the world around the fun, freedom, and spirit of the beach. For more information, visit www.reef.com