In the sprawling landscape of e-commerce dominated by titans like Amazon, it’s easy for the voices of small businesses to get drowned out. But one brand is boldly challenging the status quo and advocating for the resurgence of local shopping: Dip.

Dip isn’t just another plastic free hair care brand; it’s a movement — a rebellion against the impersonal, transactional nature of online shopping. Built on a foundation of authenticity and community, Dip is on a mission to rekindle the connection between consumers and the small stores that serve as the lifeblood of our neighborhoods. And it’s working.

For small shop owners, this message resonates deeply. In a world where surfing has veered dangerously close to becoming just another commercialized commodity, Dip knows that surf shops remain sanctuaries of authenticity and camaraderie. These aren’t just places to buy gear; they’re cultural hubs where surfers, triathletes, swimmers and divers gather to swap stories, share tips, and revel in their shared love of the ocean.

However, as surfing has exploded in popularity, many surf shops have found themselves grappling with the encroachment of corporate influence. Enter Dip. With a steadfast commitment to supporting small businesses and celebrating local communities, Dip is breathing new life into surf shops from coast to coast by diverting DTC sales back into local shops.

Bonus: the award winning, plastic-free products do exactly what they say they do and instantly detangle hair after swimming or surfing.

Choosing Dip isn’t just about stocking shelves with premium products; it’s about aligning with a movement—a movement that champions the unique character and charm of each small shop, treating owners like the local community heroes they are, and empowering them to thrive in a fiercely competitive market.

But Dip isn’t content to simply buck trends; it’s about building bridges. In an age where online interactions often feel distant and detached, Dip fosters genuine connections, bringing people together in real life and creating vibrant, lasting communities.

It’s time to reclaim the heart and soul of shopping from the sterile clutches of online giants. It’s time to unplug from Amazon and dip back into the vibrant tapestry of local businesses that make our neighborhoods unique. Join the Dip revolution today and help us rewrite the narrative of modern commerce—before shopping small becomes just a “cute thing” people do on vacation.

Available on Faire Direct, ships immediately.

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