Hoka is Hot – But Is It Too Hot?
Clockwise from top left: Hoka footwear at Foot Locker, Bass Pro Shops, and Dick's Sporting Goods. Photos by SES.
With Nike and Adidas looking “tired” on the footwear wall according to analysts, Hoka’s expansion into several high volume, national retailers is well timed. But is the brand at risk of over exposure?
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