Tilly’s, Inc. (NYSE: TLYS), a leading destination specialty retailer of casual apparel, footwear, accessories and hardgoods for young men, young women, boys, and girls, and Tilly’s Life Center (TLC) are excited to announce their partnership in support of Mental Health Awareness Month.  TLC is best known for their youth empowerment programs, which equip teens with mental wellness solutions to successfully transition into adulthood.

Tillys prioritizes giving back to teens and the communities it serves. It has a long-standing relationship with TLC given that Tilly Levine, one of the two original co-founders of Tillys, also then founded the TLC charitable foundation years later.  There is a natural crossover between Tillys customers and TLC’s students.  The two partner together on annual initiatives, including their recent charity golf tournament as well as their Round Up 4 Change where customers can support the cause when making in-store purchases at Tillys stores around the country.

“Tillys and TLC are proud to partner together once again to help support the important cause of mental health, particularly among our youth within the local communities that we serve,” commented Michael Henry, Tillys’ Executive Vice President, Chief Financial Officer. 

To spotlight this ongoing initiative, thank customers for their contributions and to celebrate its impact, Tillys will be hosting in-store workshops at 156 of their stores across the country on May 18th. Customers will get a chance to take part in activations celebrating well-being through positivity and upliftment, including affirmation cards, planting a succulent, and a “What’s Your Vibe” bracelet activation. Customers will also receive a free Tillys let go and grow tee as a gift with purchase.

For more information, please visit tillys.com or tillyslifecenter.org. To stay connected, follow Tillys on Facebook, Instagram, TikTok and Twitter and Tilly’s Life Center on Facebook, Instagram and LinkedIn.

About Tillys

Tillys is a leading destination specialty retailer of casual apparel, footwear, accessories and hardgoods for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle.  Tillys is headquartered in Irvine, California and currently operates 248 total stores across 33 states.

Through its round-up at the register initiative, Tillys provides its consumers with the opportunity to “round up” while completing a purchase where all proceeds benefit TLC.  From inception through April 2024, the round-up program has raised an aggregate of $5.1M for TLC.  In addition, Tillys provides monthly financial and operational support to TLC, allowing it to expand the reach of its programs to more teens. 

About TLC

The lack of resources and support for youth mental health services is alarming, especially considering the numerous and complex challenges our young people are facing today.  TLC’s emotional wellness program is helping to fill this gap by equipping teens with essential life skills and coping techniques that combat issues like suicide, anxiety, depression, bullying, school violence, substance abuse, and addiction.  Through its “I Am Me” curriculum, TLC empowers youth to overcome adversity and crises by developing critical life skills through a series of lessons that include effective communication, stress management, responsible decision-making, goal setting, and more. By providing youth with ongoing opportunities to apply different wellness techniques, including guided discussions, journaling, mindfulness moments, art, and role-playing, teens adopt a positive mindset, enabling them to move past trauma, navigate challenges, and thrive.

For more information on Tilly’s Life Center, please visit www.tillyslifecenter.org and stay connected by following @tillyslifecenter and searching these hashtags #TillysLifeCenter #TLC.