Tilly’s, Inc. Charity Golf Tournament Raises Nearly $250,000
Monday marked Tilly’s Inc.’s (“Tillys”) 17th Annual Charity Golf Tournament, “Around the World in 18 Holes,” with leaders from Tillys, its branded product suppliers, and business partners spending a memorable day at Mission Viejo Country Club where they golfed, reconnected, and raised funds for TLC’s commitment to helping young people lead happier, healthier, and more responsible and productive lives. Remarkably, the event succeeded in raising nearly $250,000 through the generous contributions of sponsors, participants, and after-party guests. Guests had the opportunity to embark on worldwide adventures, with fun hole activations from participating brands to add to the grand splendor of the event.
“We’ve been doing this event for 17 years now and the excitement grows each year,” said co-founder of Tillys and Tilly’s Life Center founder, Tilly Levine. “I feel so much gratitude for this community who goes all out and genuinely cares about supporting our youth. Together, we can make the world a better place for our next generation and beyond.”
Upon arrival at Mission Viejo Country Club, golfers checked into the ticket counter, received their passports, and collected their carry-on swag bags sponsored by The North Face, Rainbow Sandals, DIFF Eyewear, Sandy Par, Nomadix and Sun Bum. They headed to the VIP lounge breakfast party featuring live music from Vox DJs and a putting contest sponsored by JREAM and RG Legado Tequila. A shotgun start got golfers on their way to travel around the world through various hole activations in theme, including Mexico, Australia, Cuba, Japan, England, Africa, Canada, Hawaii, Ireland, France, Scotland, and Italy. Delicious food and beverages along with creative games and entertainment accompanied the hole activations, such as ice fishing, mimes, prize wheels, corn hole, claw machines, hole-in-one competitions, relays and more.
Brian Jones, Jarod DeAnda, Casey Lum and Ruben Orosco of Sandy Par were the winning foursome of the tournament’s A-flight. Coming in second place was Marsh & McLennan Agency with team members Tyler Mahon, T.J. Johnson, Chris Larocca and Mike Props. The Tillys team consisting of Jon Kosoff, Erik Quade, Robert Kim and Jose Vallejos secured first place for the B-flight. Joe Grant, Pat Draper, Andrew Soffa and Derek Rivas of CSI Electrical Contractors Inc. took home second place. Direct Edge was awarded Best Activation, with the brand’s hole representing Ireland, including a majestic castle backdrop, a lively leprechaun, rainbows and pots of gold, Irish coffees, green Jell-O shots, custom grips for clubs and even some magically delicious Lucky Charms!
The event included hole activations from brands including Ethika, Direct Edge, J-Star, Liquid Graphics, Oakley, Volcom, Billabong, RVCA, Captain Fin, Stance, MURF, The Printer’s Circle, ReadsAir, Elephant Cooperation and Grunk Dolfer. Golfers were fueled throughout the day with food and drinks from 805 Beer, Dang Brother Pizza, Chronic Tacos, Board & Brew, Bumbu Rum Company, California Grill & Bar, Califino Tequila, Full Bore, Good Bev. Co., John Battle Spirits, LAVA Craft Cocktail Co., McQueen and the Violet Fog Artisanal Gin, Miss Mini Donuts, Positive Beverage, Sammy’s Beach Bar Cocktail Co., San Diego Distillery, Sweetfin, The Booze Outlet, Webb’s Grainworks, Archie’s Ice Cream, The Tap Truck, RG Legado Tequila, Owlvericks and Luc Belaire.
“This golf tournament is special to us because TLC and Tillys both serve youth,” said Jon Kosoff, Tillys Chief Digital Officer and TLC Board Member. “It’s a way for us and industry brands and vendors we work with to come together and give back to our customers and community.”
Following the tournament, guests were treated to a nautical-themed after-party, complete with an all-you-can-eat buffet and an assortment of beverages from across the globe. Among the highlights was Duncan Ramirez (in blue above), a TLC graduate, who bravely recounted his journey, and the transformative effect TLC has had on him. Despite encountering numerous obstacles, the comprehensive support and guidance provided by TLC furnished him with hope, a nurturing environment for personal growth, and the determination to forge a more positive and productive future. The day concluded on an uplifting note, reinforcing the event’s underlying purpose and illustrating the significant impact of everyone’s contributions.
Tillys and Tilly’s Life Center would like to thank all the dedicated sponsors, individuals, supporters and volunteers who helped make this year’s event a success.
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About TLC
The lack of resources and support for youth mental health services is alarming, especially considering the numerous and complex challenges our young people are facing today. TLC’s emotional wellness program is helping to fill this gap by equipping teens with essential life skills and coping techniques that combat issues like suicide, anxiety, depression, bullying, school violence, substance abuse, and addiction. Through its “I Am Me” curriculum, TLC empowers youth to overcome adversity and crises by developing critical life skills through a series of lessons that include effective communication, stress management, responsible decision-making, goal setting, and more. By providing youth with ongoing opportunities to apply different wellness techniques, including guided discussions, journaling, mindfulness moments, art, and role-playing, teens adopt a positive mindset, enabling them to move past trauma, navigate challenges, and thrive.
For more information on Tilly’s Life Center, please visit www.tillyslifecenter.org and stay connected by following @tillyslifecenter and searching these hashtags #TillysLifeCenter #TLC.
About Tillys
Tillys is a leading destination specialty retailer of casual apparel, footwear, accessories and hardgoods for young men, young women, boys and girls with an extensive selection of iconic global, emerging, and proprietary brands rooted in an active, outdoor and social lifestyle. Tillys is headquartered in Irvine, California and currently operates 246 stores across 33 states, as well as its website, www.tillys.com.
Through its round-up at the register initiative, Tillys provides its consumers with the opportunity to “round up” while completing a purchase where all proceeds benefit TLC. From inception through April 2024, the round-up program has raised over $5M for TLC. In addition, Tillys provides monthly financial and operational support to TLC, allowing it to expand the reach of its programs to more teens.
