Over the last 20 years, we’ve seen a shift in retail dynamics, with increased investment in online and DTC channels pre-pandemic. During the pandemic, online shopping surged, but as restrictions eased, there was a return to physical stores. Despite this, consumers still crave the in-store experience from their favorite brands, seeking immediate availability, easy visibility, and knowledgeable in-store staff.

With consumers now researching online but preferring the in-store experience, brands have the opportunity to leverage this digital shift and consumer habits to support wholesale investments. This shift aims to engage customers who make purchasing decisions on the spot, emphasizing the need for a robust in-store presence. Similarly, brands like Columbia, Salomon, and Blundstone leverage retail sales enablement platforms, such as ENDVR, to drive in-store sales with the right digital tools.

With the retail sector expecting to grow 7% in 2024 due to tech and consumer trends, find out how to equip your brand with strategies to drive physical store sales, with ENDVR’s data report.

Report: 60% of Consumers Decide on a Brand In-Store: Data & Insights from Matt Powell

ENDVR engaged with 500 sales associates across North America and key trends emerged, along with insights from ENDVR’s fireside chat with retail and sporting goods analyst, Matt Powell, showing brands how to enhance their in-store presence.

Key Insights Include:

1. Customer Decision-Making: 60% of customers decide on a brand when they step in a store – see how a strong in-store presence can capture these sales.
2. Brand Knowledge: Equip sales associates with your brand knowledge to handle top customer questions on price, quality, and more.
3. Targeted Incentives: See how targeted incentives and rewards can increase your brand sales in-store, especially using platforms like ENDVR.

For instance, Columbia, Blundstone, Salomon and other brands utilize ENDVR to enhance its retail strategy, focusing on driving sales and increasing sell-through in physical stores. This adjustment in evolving consumer preferences emphasizes the necessity for brands to maintain a dynamic in-store presence to capture on-the-spot purchasing decisions.

How Brands Can Address Customer Concerns

ENDVR’s data report indicates that while price is a primary concern for customers (38%), quality and durability are close behind at 24%. See how technical specs and comfort are rated and find out more on what customers seek value on the store-floor. 

With an estimated 45,000 retail store closures expected in the U.S. by 2028, the industry faces significant challenges. However, this also provides an opportunity for brands to refine their strategies. Digital tools and educational resources for sales associates are crucial in maintaining a knowledgeable and adaptable workforce.

Next Steps for Brands Looking to Drive Sales in Retail

To effectively navigate retail changes, brands must prioritize a robust in-store presence, equip their staff with necessary tools and knowledge, and embrace innovative technologies that enhance both employee performance and customer satisfaction.

Access the ENDVR exclusive Data Report, featuring insights from Matt Powell, retail and sporting goods analyst, along with Co-Founder & CEO of ENDVR with metrics from their fireside chat. This report provides a comprehensive understanding of the current retail environment and emerging trends.

Download the Insights Report Now

For more insights on how leading brands leverage platforms like ENDVR to enhance sales and sell-through in physical stores, visit ENDVR.io or consult with our experts to see how your brand can benefit. 

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