Free Fly Apparel Looks to Follow Vuori’s Path in Surf Market
Free Fly Head of Global Wholesale Mike Reilly, Founder Tanner Sutton, and CEO Sterling Boyd; Free Fly sponsored waterman Mark Healey. Photos courtesy of Free Fly.
An impressive roster of surf shops have already picked up the active outdoor brand that is targeting the 25-year-old and over customer that is willing to spend on quality – a demographic the industry often overlooked until Vuori came along.
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