Tactics, a leading Oregon-based retailer specializing in skateboarding and snowboarding gear, announces its exciting entry into the Japanese market. The company plans to open its first brick-and-mortar store at the Sapporo Factory, a renowned shopping destination in the heart of Sapporo. The store is slated to open on November 1, 2024, while the ecommerce site will launch a month earlier in October 2024. 

A Shared Passion for the Outdoors Makes Sapporo a Perfect Fit: It’s fitting that Sapporo and Portland are Sister Cities as they are both nestled in the foothills of mountains. This shared connection to the outdoors played a significant role in Tactics’ decision to select Sapporo for its initial foray into the Japanese market. 

“We are hyped to introduce Tactics Boardshop to the Japanese market, a country with a robust skateboarding and snowboarding culture, and a strong connection to the Pacific Northwest” said Austin Dal Molin, Buying & Merchandising Director at Tactics. “In Japan, much like in the US, we are committed to making sure Tactics customers have access to quality products and receive exceptional customer service, while also making sure we are additive to the local skateboarding and snowboarding communities.” 

Tactics to Offer Extensive Selection and Immersive Shopping Experience: Both the physical store and the ecommerce site will offer a comprehensive assortment of skateboarding and snowboarding hardgoods, alongside apparel, footwear, and accessories from industry-leading brands that Tactics is known for. Tactics will also introduce its private label brand, Tactics Original Goods, to the Japanese market for the first time. 

The Sapporo Factory location will serve more than just a retail function. Tactics aspires to create a hub for the local skateboarding and snowboarding community. The store will provide a welcoming environment where customers can connect, share their passion, and receive expert advice from our knowledgeable staff. Customers will have the opportunity to physically interact with the products before making a purchase, ensuring they find the perfect gear for their needs. 

Commitment to the Global Skateboarding and Snowboarding Community: “Tactics’ expansion into Japan represents a significant milestone in our company’s vision to make sure that everyone who wants to stand sideways on a board, has the opportunity.” said Dugan Baker, CEO of Tactics. “With both a physical presence and an online platform, we aim to engage with a broader audience in Japan, provide them with exceptional service, and to foster continued growth of the global skateboarding and snowboarding communities.” 

About Tactics: Founded in 1999, Tactics is a leading skateboard and snowboard retailer based in Oregon, USA offering a wide range of skateboarding and snowboarding product at www.tactics.com as well as its four brick-and-mortar locations in Oregon and Washington.