Dickies to Refocus on Workwear in U.S. to Turn Business Around
Dickies Women's lifestyle product at Nordstrom. The brand will continue to offer a lifestyle line, but wants to focus more on workwear, which accounts for the majority of revenue. SES file photo.
On an earnings conference call with analysts, the CEO of parent company VF Corp. described where Dickies went wrong and what they are doing to return the brand to growth.
This article is available to our Executive Edition members. Click here to login or click here to sign up for an Executive Edition trial for only $1.
If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here: UPDATE
If you have any trouble and need help, please click here to email our customer care specialist.
If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here: UPDATE
If you have any trouble and need help, please click here to email our customer care specialist.
