ALOHA Collection Teams Up with Professional Surfer Coco Ho
The Global Original Splash-Proof accessories brand, ALOHA Collection, taps professional surfer and style icon, tastemaker, and entrepreneur, Coco Ho for a limited-edition accessories capsule, launching on September 9th.
From the sun-soaked shores of Hawai‘i to her global adventures, Coco’s life is a constant motion of travel, sports, and style. Inspired by Coco’s homebreak, Sunset Beach, the North Shore of O‘ahu and a lifelong love of surfing, the Coco Ho x ALOHA Collection 6-piece Paumalu capsule introduces the perfect complement to her adventurous spirit.
The spacious Day Tripper tote is ideal for beach days and spontaneous adventures, while the sleek Le Tour crossbody effortlessly transitions from city streets to weekend getaways. The versatile pouches complete the look, keeping essentials organized and ready for anything.
“I’m so stoked to share a piece of my heart with you through Paumalu. These pieces are perfect for beach days, chasing waves, exploring new destinations, or just bringing a little touch of the islands into your everyday life.” says Coco Ho, about the ALOHA Collection x Coco Ho capsule.
The Coco Ho x ALOHA Collection Paumalu capsule will be available to purchase, retailing between $26-$74, on ALOHA Collection’s website, www.aloha-collection.com, starting on September 9th.
Paumalu Mini Pouch in Olive ($26)
The smallest size in ALOHA Collection’s SPLASH-PROOFTM lineup. Even though this must-have bag is tiny, you can use it in a million different ways to keep life’s little moments organized! Perfect for your wallet, keys, makeup – you name it!
Paumalu Small Pouch in Olive ($36)
This versatile pouch will keep your belongings safe from spills and splashes at the beach or pool and your everyday essentials organized. It’s perfectly “suited” for use as a wet bikini bag, or carry one as a cute clutch for a night on the town!
Paumalu Mid Pouch in Oliva ($46)
Meet your new favorite travel companion. Stow toiletries inflight to prevent luggage leaks, pack tech and travel gear to keep your carry-on organized, or keep beach day essentials like sunscreen, sunnies, and coverups in one easy-to-find place!
Paumalu Le Tour in Olive ($54)
The Le Tour crossbody bag combines fashion and function. With its compact design and interchangeable strap, it’s the perfect accessory for any occasion. Dress it up or dress it down–it’s your style, your way!
Paumalu Crossbody in Olive ($66)
Take your look from the beach to the street with the classic crossbody! This bag can be used for everyday trips to the store, or out and about on the town.
Paumalu Day Tripper in Olive ($74)
This do-anything, go-anywhere bag will keep your stuff protected against splashes, spills, and weather while you go from point A to point B. Carry it on a flight, take it to the beach, or use it as your diaper bag.
About ALOHA Collection
ALOHA Collection was born out of a love for travel, adventure, and the ocean. Founded by surfer/flight attendant Rachael Leinaʻala, and Kauaʻi native Heather Aiu, in the summer of 2014 with a single bag, a shared dream, and a Kickstarter campaign. Their initial launch was a success and soon after the brand took off. Retailers in Hawaiʻi were quick to embrace the line as these bags were unlike anything else on the market. As more doors opened, ALOHA Collection’s popularity grew. Today you can find ALOHA Collection fans all over the world. This California-based brand with Hawaiian roots has grown into a true lifestyle brand. When not at home, you will now find Heather and Rachael running through international airports, cruising cafes in Europe, working from taxis in NYC, or on the beaches of Hawaiʻi dreaming up their latest inspiration. WEBSITE || INSTAGRAM @aloha #travellightwithus
About Coco Ho
Coco Ho is a professional surfer and style icon from the North Shore of O‘ahu. Coco’s love of surfing began at the young age of seven. By 17 she qualified for the World Tour and competed professionally for 12 years. Today, Coco is riding a new wave inspiring the next generation of wahine to go after their dreams and experience the magic of the ocean—all while continuing to chase waves around the world.