Salt Life President Jeff Stillwell Details Salt Life’s Sad Saga – “We Were Collateral Damage”
Former Salt Life President Jeff Stillwell, who had been involved with the brand since 2010 and grew it to $60 million in revenue. Photo courtesy of Salt Life.
The growing and profitable brand was just sold in bankruptcy court and will transform into a licensing model, with approximately 250 jobs lost. In an exclusive interview, former President Jeff Stillwell details what went wrong and what the past year has been like as parent company Delta Apparel spiraled downward.
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