ALOHA Collection Appoints Lynna Barnard as CEO
ALOHA Collection is making big changes at the top.The Encinitas, California-based company has hired ecommerce veteran Lynna Barnard as Chief Executive Officer. Prior to the switch, Barnard worked as the general manager of ecommerce for Myer, Australia’s largest department store.
“Lynna brings extensive experience in the omnichannel landscape and perspective from both the apparel and FMCG industries, having built a reputation of driving sustainable growth. But most importantly, Lynna inherently understands our foundation as a mission-driven company with a commitment to give back to our community,” said ALOHA Collection co-ounder Heather Aiu in a statement.
Co-founder Rachael Leina’ala Soares adds, “In this time of shifting market dynamics and a rapidly evolving digital landscape, Lynna’s fresh insights and innovative strategies will help ALOHA differentiate itself and capitalize on emerging opportunities. Heather and I are excited to welcome her to the ALOHA ‘Ohana.'”
Barnard has more than 20 years of experience as a leader in the retail and ecommerce space. She led numerous brands’ ecommerce efforts, including Dan Murphy’s, Billabong in Australia, and Best & Less, through periods of significant growth and change, pioneering digital transformation by utilizing data-driven insights to design and implement omnichannel strategies. Her leadership in transforming Myer’s online strategy led to record-breaking Cyber Week sales during 2023 while also helping the brand realize significant ongoing savings through streamlining operations.
“My vision is to lead ALOHA Collection into its next phase of growth by balancing innovation with the core values the brand holds sacred. This will allow us to create sustainable and profitable outcomes, with a focus on giving back through our Mālama ‘Āina program,” Barnard said.
With Barnard as the new CEO, ALOHA Collection co-founders Heather and Rachael will continue to drive new product development while also spending more time actively engaging with the ALOHA community, fostering new connections and building relationships for ALOHA Collection’s continued growth, the company said.