Registration is Open for Surf Expo January 2025
Surf Expo, the leading watersports and coastal lifestyle tradeshow, has opened registration for its January 8-10, 2025 event at the Orange County Convention Center in Orlando, Florida. Known as a key marketplace for discovering cutting-edge product lines, Surf Expo continues to be a crucial platform for retailers to explore new trends and make vital business connections.
The January show follows a successful September 2024 edition, which saw a 5% increase in retail buyer attendance and a 7% rise in overall qualified attendance. “There was a level of optimism I haven’t felt in a while,” said Roy Turner, Senior Vice President and Show Director for Surf Expo. “Attendees were at the show doing what truly matters – discovering new products and making solid business deals. This reflects growing market confidence and signals even greater momentum ahead.”
Attendees of the January 2025 event can look forward to a wide range of product categories, including surf, skate, paddle, shoreline, swimwear, boutique, resort, footwear, coastal gifts, and souvenirs. This extensive variety continues to draw interest from independent retailers as well as major chains and big-box stores, ensuring a diverse mix of buyers.
Tom Brown, owner of 17th Street Surf Shop, spoke about the strategic value of the event: “After attending September Surf Expo, we had a clear vision for the opportunities in the coming year. Our meetings with both new and established brands helped us plan our key business strategies, and we look forward to building on that in January.”
Surf Expo provides an unmatched platform for the watersports, beach, and coastal lifestyle industries, bringing together buyers and brands for collaboration, networking, and business development. “It’s a fantastic opportunity to reconnect with existing accounts, establish new ones, and plan for the future,” said Nick Lhotsky, Global Director of Sales at Dark Seas. “We’re excited to meet everyone in January to discuss the upcoming Fall/Holiday 2025 season.”
The January 2025 show will offer a blend of legacy brands and fresh new entrants, guaranteeing a comprehensive selection of merchandise for retailers. “Surf Expo is an incredible opportunity to meet new vendors, discover innovative products, and stay ahead of emerging trends,” said Pash Dawani, owner of Magens Bay Beach Club and Boutique. “We are looking forward to the new possibilities that January’s event will bring for our business.”
Several major retailers have already confirmed their attendance for the January event, including REI, Urban Outfitters, L.L. Bean, Sandal Factory, Glik’s, Farias Surf & Sport, Hawaiian Island Creations, San Diego Zoo, Noble House Hotels & Resorts, Coastal Edge, Heritage Surf & Sport, Starboard Cruises, Sun Diego, Hi Tech Surf Sports and Travel Traders. Buyers from across the U.S., Canada, the Caribbean, Central and South America, and beyond will be attending, making Surf Expo a truly international marketplace. View a sneak peek of all the currently registered retailers here
In addition to a robust lineup of exhibitors, the January event will feature an exciting program of daily fashion shows, educational learning labs, networking events, and the highly anticipated 2025 Florida Shape Off, a live surfboard shaping competition taking place on the show floor.
As the go-to marketplace for the watersports, coastal, and outdoor lifestyle sectors, Surf Expo remains essential for brands and retailers alike. Don’t miss the opportunity to be part of the January 2025 event – register now to secure your place at the industry’s premier trade show.
Qualified retailers can register for FREE before December 25th here
Interested in adding your brand to the exhibitor lineup? Get more info
About Surf Expo
Surf Expo is the largest and longest-running watersports, beach and resort lifestyle tradeshow in the world. Produced twice annually in January and September, Surf Expo draws buyers from stores across the U.S., the Caribbean, Central and South America, and around the world. The show features hundreds of apparel and hardgoods brands and a full lineup of events, educational opportunities and more. Surf Expo is a TRADE ONLY event for exhibiting manufacturers, industry-specific qualified retailers and media and is not open to the public.
About Emerald
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com.