Burton Snowboards is thrilled to announce that Culture Shifters is honored to be a gold winner in the category of Events: Diversity, Equity and Inclusion for the 4^th Annual Anthem Awards. Envisioned by Selema Masekela and Zeb Powell and powered by Burton Snowboards, Culture Shifters brings together BIPOC (Black, Indigenous, and people of color) change-makers to build a community of snowboarders that represents what Burton hopes the future of snowboarding will look like—diverse, inclusive, and empowering. 

“It is a whole and entire honor to receive an Anthem Award for Culture Shifters,” said Selema Masekela, one of the creators of Culture Shifters. “From the outset, this idea was based in creating community and reflection for marginalized peoples, in the powerful landscape that is the mountains. What it has grown into in three short years is beyond my wildest dreams. I am grateful to Burton and the Carpenter family for partnering with Zeb and me to power the future of what snowboarding can and will look like.”

When asked how he feels about Culture Shifters winning an Anthem Award, pro snowboarder and Culture Shifters co-creator Zeb Powell had this to say, “It’s hard to explain the pure vibe of Culture Shifters. It’s almost as if everyone’s operating on a different frequency of pure joy and humble wonder.”

George Carpenter is also very honored by the recognition for Culture Shifters. “As a family owner of Burton, I believe Culture Shifters has the power to challenge the status quo of the outdoors,” said George Carpenter, co-creator of Culture Shifters. “By resourcing change-makers and amplifying diverse voices, we can reshape the landscape, the culture and the growth trajectory of snowboarding to be a sport where all people are valued and celebrated.”

Anthem Winners are selected by the International Academy of Digital Arts and Sciences. Judges for the 4th Annual Anthem Awards include Janine Brady, Managing Director of Communications, Schmidt Futures,  Haven Ley SVP, Program Strategy, Investments and Comms., CSO, Pivotal Ventures, Roma McCaig, Chief Public Affairs and Impact Officer, REI Co-op, Wendy R. Weiser, Vice President, Democracy, Brennan Center for Justice, Brett Peters, Global Lead, TikTok for Good, TikTok, C.D. Glin, President, PepsiCo, Aurora James, Activist and Fashion Designer, Fifteen Percent Pledge, Michelle Waring, Steward for Sustainability and Everyday Good, Tom’s of Maine, Trovon Williams, Sr. Vice President of Marketing & Communications, NAACP, and Singleton Beato, Global EVP, Chief DEI Officer, McCann Worldgroup, and many others.

“The Winners of this year’s Anthem Awards are truly inspiring and I am honored to help elevate their impact,” said Anthem Awards General Manager, Patricia McLoughlin. “At this moment, there is a lot of uncertainty in our world, but the tireless and extraordinary efforts of the Anthem Awards community provide hope that a better tomorrow is possible. Thank you to everyone doing this work and making an impact.”

The 4th Annual Anthem Awards was the most competitive season yet with more than 2,300 entries submitted from 34 countries worldwide. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. A portion of program revenue is allocated to our grant program, The Anthem Fund.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com.

About The Anthem Awards

Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. By amplifying the voices that spark global change, we’re defining a new benchmark for impactful work that inspires others to take action in their own communities. The Anthem Awards honors work across seven core causes: Diversity; Equity & Inclusion; Education; Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate. This season’s partners include Ms. Magazine, The Female Quotient, Sustainable Brands, NationSwell, and TheFutureParty. The Awards were founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF, and XQ.

Find The Anthem Awards Online:

Website: anthemawards.com

Facebook:  facebook.com/anthemawards

Instagram: @anthemawards

LinkedIn: The Anthem Awards