The move is part of Backcountry’s strategy to focus on North America and also expand its private label Backcountry brand into wholesale.
Long most recently was global general manager and chief global merchant of DC Shoes, which was part of the Boardriders sale to Authentic Brands Group.
The fast-growing brand is bringing affordability, fashion, and functionality to the outdoor channel. Retailers say goodr’s strategy is working.
On a conference call with investors, Dick’s said sales met expectations and executives also commented on the outdoor segment, including inventory status and an aggressive sales strategy.
CEO Matt Reintjes also noted on an earnings call Thursday that the raised guidance is mainly on the impact of continued lower inbound freight costs.