IPD’s experiences offers good lessons and learnings for other industry veterans who may be contemplating launching new brands, given the pending Boardriders sale and the disruption – and potential opportunity – that it will likely create in the market.
SES spoke with Fox CEO Jeff McGuane to learn how Fox has revamped its business in the past several years which led to the brand being acquired by Vista Outdoor for $540 million.
CEO Cape Capener tells us how Poler has rebuilt its business to former peak revenue levels and what is next for the outdoor brand.
As 686 celebrates its 30th year in business, there are some big new developments at the snow outerwear and apparel brand. CEO and Owner Mike West and new President Erik Joule share the go-forward strategy.
SES visited the brand’s offices in Denver and discussed this new initiative with Kyle Parker, The North Face Global Category Director of Snowsports and more. The brand is also rethinking its delivery cycles to add spring snow product drops.