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The respected Piper Sandler “Taking Stock With Teens” survey showed lots of movement in popular footwear brands. And Zumiez made a surprise appearance on the top clothing brands list with teen guys.


We spoke to Quiet Storm, B.C. Surf & Sport, Maui Nix, South Coast Surf Shop, Ron Jon Surf Shop, and Glik’s about business trends, merchandise mix changes, and what brands they are excited about for 2025.

CEO Will Sheane and North America President and GM Chris Evans, formerly of Vissla and Patagonia, are focused on quality over quantity when it comes to growing the brand’s U.S. wholesale relationships.

Influential surf seamstress Sato Hughes, who became the driving force behind Kanvas by Katin custom trunks worn by surfers such as Gerry Lopez and Eddie Aikau, died Saturday.

Josee Larocque Elevate
Former Elevate Outdoor Collective COO Josee Larocque is now CEO of the company. Photo courtesy of Elevate Outdoor Collective.

In a surprise change in leadership, Elevate said former CEO John Colonna is leaving the company to pursue other interests. Elevate owns K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, and more.

Bangkok / Thailand June 2020 : Nike is opening the new shop that located at Siam Center shopping mall. The new shop is reprensenred as the Biggest flagship store in ASEAN region.
A Nike store in Thailand. Photo by Nattawit - stock.adobe.com.

Incoming CEO Elliott Hill will have his work cut out for him after Nike underperformed for back-to-school and Spring ’25 wholesale orders came in light.

RonJon SaltLifewomens
Salt Life women's apparel at Ron Jon Surf Shop. SES file photo.

An interview with Ryan Sainsott about the company’s plans for the Salt Life brand including distribution and category expansion. In addition, Sainsott discussed why Salt Life was an appealing acquisition for Iconix International, a licensing company.

Saltlife jeffStillwell
Former Salt Life President Jeff Stillwell, who had been involved with the brand since 2010 and grew it to $60 million in revenue. Photo courtesy of Salt Life.

The growing and profitable brand was just sold in bankruptcy court and will transform into a licensing model, with approximately 250 jobs lost. In an exclusive interview, former President Jeff Stillwell details what went wrong and what the past year has been like as parent company Delta Apparel spiraled downward.


In times like these, I believe brands that double down on their core strengths and stay the course can come…

This article will help you explore more insights about how brands are adapting to the latest retail trends.

In this webinar, hear directly from industry leaders as they discuss how their platforms empower brands streamline operations, and enhance…

Surf Style is planning three additional locations in 2025, including the opening in March of a second flagship in Marathon,…


He will succeed Scott Uzzell, who has decided to leave Nike.

Learn how surf businesses can tap into millions in tax credits to fuel expansion and job creation.

The partnership aims to foster growth, responding to a decline in youth participation across the industry.

The specialty retailer has reported a decrease in sales. 

The change comes with no decrease in salary or benefits.

The new luxury platform is centered on the goal of redefining and expanding the modern luxury experience for customers worldwide.


The respected Piper Sandler “Taking Stock With Teens” survey showed lots of movement in popular footwear brands. And Zumiez made…


CEO Will Sheane and North America President and GM Chris Evans, formerly of Vissla and Patagonia, are focused on quality…

Incoming CEO Elliott Hill will have his work cut out for him after Nike underperformed for back-to-school and Spring ’25…

An interview with Ryan Sainsott about the company’s plans for the Salt Life brand including distribution and category expansion. In…

KMD Brands CEO and Managing Director Michael Daly commented on Rip Curl’s go-forward outlook during an earnings call this week.


New EVP for Merchandising and Design Ryan Case has an extensive resume at companies such as Dickies, Adidas, Converse and…

The surf industry is rebuilding and reimagining how tourism can recover in West Maui and protect what makes it so…

Sun Diego held its Bash at The Beach AM Slam Finale earlier this month, and industry brands turned out in…

Nike’s experiment with having a company outsider in the CEO role is over after several years of disappointing results and…

SES asked Outdoor Retailer Show Director Sean Smith questions about the new strategy, what it means for OR going forward,…

Jolyn, PQ Swim, Maaji and more brought the latest trends to the show floor in Orlando earlier this month.

I-SEA, which has earned significant market share in the North American market, is now ready to expand in Europe in…