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About us

Our Staff

Tiffany Montgomery is our founder, CEO, and editor-in-chief.

  • Tiffany covers surf, skate, active & swim wear and related brands, retailers, and executives.
  • You can email her story ideas and press releases.

Andrew Horan is the company president.

  • Andrew covers snow, accessories and hard goods brands, retailers, and executives.
  • You can email him story ideas and press releases.
  • Andrew also oversees our business-side teams in advertising, Industry Careers leadership job listings, Executive Edition and daily eNewsletter customer service, and technology. Please email him with your questions, problems, concerns, and suggestions.

Our story...

Tiffany launched Shop-Eat-Surf.com in August 2007 to share the action sports industry news she was finding after taking a voluntary buyout at the Orange County Register to spend more time with her young son. She worked there 10 years as a reporter and editor.

Andrew joined Shop-eat-surf.com in April 2008 after a long career in newspaper reporting, editing, and management.

We strive to post at least one story and multiple industry press releases every business day, usually delivered to eNewsletter subscribers’ inboxes in the early a.m. The feedback on the site has been gratifying, and propels us out of bed early each morning to tackle the next story.

Readers have asked a lot of questions about the site. Here’s more information:

The goal
To provide a daily news service for action sports executives. Using our skills as a professional business journalists and editors, we tailor our content to provide timely news and insights for this fast-moving and unique industry.

Our backgrounds
Tiffany worked as a print journalist for 13 years, mostly at the Orange County Register. Thanks to technology, she was able to utilize my journalism skills online to launch my own venture.

She enjoys writing and learning about how people follow their passions to build multi-million- and multi-billion-dollar, global companies from the ground up.

While she launched the site on her own, the team has grown to include Andrew Horan, Jennifer Kelly, formerly of SIMA; Magda Hernandez, who posts press releases to our Industry Releases section; and Ginny Mumm, a copy editor and Industry Insight page editor.

The Shop-Eat-Surf name

Tiffany originally thought she would write about my three reporting specialties – the business of restaurants, retail and surf brands. The positive response from the action sports industry led me to narrow the focus to provide the most complete report.

Executive Edition
Your membership subscription gives you access to articles and podcasts reported by our team that go beyond the news of the day -- in-depth earnings reports, CEO interviews, brand and retail trends -- plus other benefits and member rewards.

Independent news source
Your subscription allows us to deliver in-depth industry business news free from conflict: we don't accept advertising from industry brands and retailers, we don't accept free product, and we pay our own way to trade shows, industry events and reporting trips across the U.S., Canada, Australia and Europe.

Beyond the press release
Lots of sites run press releases. We try to add value as much as possible. Usually, that means asking more questions or striving for additional business insight.

Submit your press release
We run lots of press releases, too, in our Industry Releases section. A few guidelines: Please send us your release in a Word document or in the body of your email, along with your photos. Please be sure to identify the people in the photos you send, so they're easily found in our photo search tool.

Reader posts
We are always open to reader feedback. We’ll listen to anybody’s ideas, suggestions and vents. But we try to have an even-handed, measured tone on the site. We don’t like mean-spirited, anonymous postings – even if it drives traffic. The goal is to provide straight-ahead reporting.

Sponsorships
We offer sponsorships to companies serving the action sports industry, but we do not accept sponsorships from brands or retailers in the sector, to avoid potential or perceived conflicts between sponsorship and stories on the site.

Sponsorships are branding opportunities. They keep your business name, products, and services in front of our audience of influential, affluent, coastal executives and entrepreneurs.

You can request a media kit by emailing Shop-eat-surf president Andrew Horan or calling him at 949-351-8676.

E-mail lists
We do not share or sell my e-mail lists.

Story ideas
E-mail Tiffany at tiffany@shop-eat-surf.com with ideas and tips about surf, skate, swim & active wear, and related brands, retailers, and executives.

Email Andrew at andrew.horan@shop-eat-surf.com with ideads and tips about snow, accessories, and hard goods brands, retailers, and executives.

Please keep in mind this is a business news website so we are always looking for a business angle. We also love scoops!