adidas Skateboarding announces the highly anticipated ‘LA Stories’ collaboration between entertainment icon Snoop Dogg and skateboarding legend Mark ‘Gonz’ Gonzales. The ‘LA Stories’ collaboration features a limited edition footwear and apparel collection accented with Southern California iconography that represents the West Coast experiences of both Snoop Dogg and Gonz.
The West Coast mashup kicks off with an animated video series narrated by Snoop Dogg and Gonz sharing comedic stories about growing up in Southern California. The exciting collaboration draws inspiration from their shared ‘SoCal’ heritage - Snoop Dogg originating from Long Beach and Gonz from East Los Angeles – as the two icons established a friendship many years ago based off their mutual respect for Los Angeles street culture.
Mark Gonzales comments on how his relationship with Snoop Dogg first began;
"I met Snoop way back in the early 90s in Westwood, California at a 7-Eleven. At the time I thought, ya know, he’s cool we could totally be friends and now it’s 2016 and here we are working together and collaborating on this shoe.”
Two revolutionary personalities in pop culture, Snoop Dogg and Gonz bring the best of skateboarding and hip-hop to the ‘LA Stories’ series with a legacy in Southern California street culture reaching back 30 years. A genuine friendship sparked by a mutual affinity for the LA music and skate scene, the duo releases the first video in the ‘LA Stories’ series which focuses on how youth in their neighborhoods responded to the arrival of the ice cream truck on hot summer days. The complete opposite of the typical storyline, Snoop Dogg and Gonz share their comedic narration on what happens when the ice cream truck breaks down in the ‘hood’.
The ‘LA Stories’ collaboration between Snoop Dogg and Mark ‘Gonz’ Gonzales connects back to the adidas Skateboarding brand focus of empowering creators in street culture, music and art. Stay tuned to @adidasSkateboarding for future announcements.
LINK TO VIDEO: https://youtu.be/c_YGnY1a-4k
About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.