Skip to content Skip to navigation

Billabong Reacts Quickly to Costco Problem

Print Friendly and PDF

We heard through the grapevine that Billabong got hit with a surprise this week. Current season T-shirts began appearing at Costco stores in Southern California for $11.99.

The company believes an international distributor cut a deal with Costco behind Billabong’s back.

Billabong reacted quickly and got executive authorization to buy back all the product, and spent Tuesday driving around Southern California purchasing stacks of T’s.

The T-shirts are reportedly on their way to Hawaii, too, and Billabong has reps on standby to buy those back.

VP of Sales Jason Shelton said it's pretty frustrating when Billabong has worked so hard to make the right distribution decisions to benefit the brand in the long term, such as being one of the only big brands to not sell to Macy’s in Hawaii to protect specialty retailers.

But he’s glad they found out about the problem quickly and were able to react.

No word yet on what Billabong will do to the international distributor who sold the product to Costco.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France

Last updated: : 02/08/2018 - 11:06

How 2017 turned out for Firewire, why the company's multi-brand strategy is working, why Firewire is using a consignment model for retailers in the U.S., and more

Last updated: : 02/07/2018 - 10:09

A look through Amazon's annual report shows many interesting numbers and information about the online behemoth's business

Last updated: : 02/06/2018 - 07:03

The company outlines who will take over for Pierre Agnes in Europe and as CEO and affirms its commitment to acquire Billabong

Last updated: : 02/05/2018 - 14:50

The company blasts his conduct and integrity in the press release announcing his departure