Today marks the official launch of DIAKKA Time Tracking’s latest debut collection “The Vice”. DIAKKA was first established in 1998 with a mission to create a brand that reflected Southern California skateboarding lifestyle combined with effortless fashion and functionality. After years of development fueled by the desire to create a line of high quality products, the Vice collection showcases a range of distinctly crafted watches setting a new standard of time tracking for both men and women alike.
“We are proud to unveil the Vice collection to consumers,” states Steve Black, Founder of DIAKKA Time Tracking. “This new range of watches truly defines our brand heritage which is to create products that we want to wear. At DIAKKA, we take pride in our sleek design, attention to detail, and have spent countless hours to ensure that the quality of watches offered is of the highest caliber. We are also very excited to have Na-Kel Smith as our first brand ambassador. He is an amazing skater and truly embodies the DIAKKA brand DNA.”
The Vice collection includes a total of 9 time crafted unisex watches in two sizes, 39mm (Vice III) and 45mm (Vice). 39mm offers 4 colorways: All Black, White/Silver, Gold/Gold, and Black/Gold. 45mm offers 5 colorways: Black/Gold, Silver/Silver, Silver/Black, All Black, and Camouflage. Inspired by the desire to bring something bold and fresh to the market, DIAKKA created the Blue Camouflage within the 45mm collection. This limited edition watch is individually numbered to 300, showcasing a bold crossbar design featuring colors that have been fused into the steel. The design of the Blue Camouflage unveils an exclusive global process of fusing camouflage into stainless steel and is the first of its kind in the marketplace.
DIAKKA appointed renown pro skateboarder Na-Kel Smith as the brand’s first ambassador. Na-Kel is currently involved with several top fashion and skate brands such as Adidas, Supreme, and Fucking Awesome. For the launch of The Vice, Na-Kel worked closely with the team offering his creative input on DIAKKA’s marketing launch, which features him in the brand video skating through the streets of Los Angeles. Adding further talent and creativity, DIAKKA called upon their close friend and legendary skater and photographer, Arto Saari to capture Na-Kel showcasing the new Vice collection. Na-Kel Smith will also be developing additional colorways and signature products with DIAKKA in 2017.
The Vice collection is now available online at www.DiakkaCo.com. Pricing for the watches ranges from $170 - $270. DIAKKA is the new standard in time tracking.
DIAKKA was established in 1998 from a love of skateboarding and a drive to create a brand to reflect the lifestyle ignited in Southern California. Since it wasn’t out there, we decided to create it. After years of development, DIAKKA relaunches with distinctive designs and a collection that recalls the brand heritage of creating products that we want to wear. Quality is everything. The DIAKKA “Vice” concept was created in California and taken to production under the supervision of Swiss designers. Whether you’re getting after it in the streets, building your empire or casually killing it on the daily, DIAKKA is built to survive. For more information on DIAKKA Time Tracking, please visit www.DiakkaCo.com.