Flip Flop Shops’ most anticipated style of the year is set to release today, July 14th, as the Rainbow Sandals “Founder’s Edition” drops in stores across the country. The limited edition sandal was co-designed by Rainbow Sandals founder Jay "Sparky" Longley and Brian Curin, an original founder of Flip Flop Shops, and will be available exclusively through Flip Flop Shops. The style’s updated take on Rainbow’s decades-strong iconic design will make it an instant must-have for Rainbow fans and sandal lovers.
“This collaboration has been nine years in the making and marks Rainbow’s first exclusive style with a retailer,” said Curin. “Flip Flop Shops and Rainbow Sandals both enjoy enthusiastic followings and Rainbow aficionados have even been known to build collections devoted to the brand. We have a tremendous amount of respect for Sparky and the whole Rainbow team and could not be more excited to bring this new edition to Rainbow devotees and Flip Flop Shops fans.”
Flip Flop Shops’ exclusive, limited edition style brings a fresh take on Rainbow’s iconic sandal silhouette, drawing inspiration from the design of classic wooden speedboats. Navy blue and beige pinstripes are paired with Rainbow’s popular Sierra Brown premium nubuck leather, adding a nautical element to the brand’s signature style. The sandal is available in men’s and women’s versions, retailing for $59.99.
“Brian and I worked hard to develop a color scheme and design that would stand out within Flip Flop Shops yet maintain the natural look that Rainbow Sandals are known for,” added Longley.
Longley’s quest to create the world’s best sandal began in 1972 with a sewing machine and scraps of rubber. Several years of hard work and refinement led to the creation of a durable sandal that looked good and felt great. Rainbow sandals are created by hand to this day, with the same attention to detail and craftsmanship that continue to define the brand.
Flip Flop Shops added Rainbow Sandals to their roster of casual footwear in 2008 and has since become a destination for Rainbow fans across the globe. This year, Rainbow became a core brand at the retailer, ensuring that a full assortment of Rainbow styles and colors will be available year-round at every Flip Flop Shops location.
With each Founder’s Edition purchase, customers will receive a mini replica Rainbow Sandal keychain. Purchasers can also register for a trip of a lifetime to Rainbow’s manufacturing facility in San Clemente, where they will design and make a pair of signature sandals. Entries will be accepted through August 14, 2017; more information is available at Flip Flop Shops locations.
About Flip Flop Shops
Flip Flop Shops is a wholly-owned subsidiary of Cherokee Global Brands (NASDAQ: CHKE). Founded in 2004, Flip Flop Shops® is the authentic retail chain exclusively devoted to the hottest brands and latest styles of flip flop, sandals, and casual footwear. Its mission is to live to create innovative ways to “free your toes®” to promote a casual, healthy, stress-free lifestyle. Flip Flop Shops is a proud supporter of the American Heart Association and an Environmentally Responsible Retailer™. The company launched in 2004 and operates shops globally through its franchise platform. For more information, visit http://www.flipflopshops.com.
About Cherokee Inc.
Cherokee is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, Hi-Tec®, Magnum®, 50 Peaks®, Interceptor® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 110 countries in 12,000 retail locations and digital commerce.