Skip to content Skip to navigation

Flojos Under New Ownership, Positions Brand For Continued Growth

Print Friendly and PDF

The Courtney Group, Inc. has acquired Flojos (“flo-hos”) a family owned business from husband/wife team Nellie and Sheng Yen Lin. John Dickinson, a footwear industry executive is an investor and CEO of the company.

Flojos was established in the early 1970’s by the Santana Family in Guadalajara, Mexico.  Its flip-flops were made in Mexico and introduced to the surf community in San Diego, California. Early on, the company introduced its classic sandal 101 Flojos, a crisscross style with cross straps that became an iconic product and helped Flojos grow rapidly. Nellie and Sheng Yen Lin acquired Flojos in 1996 and experienced steady growth, expanding the brand from predominately men’s to both men’s and women’s footwear.

The Courtney Group, Inc. is a private equity firm based in Newport Beach, California, with a track record of successfully backing CEOs in acquisitions. Tom Courtney, President of The Courtney Group said, “We acquired Flojos with a focus on building upon the rich heritage of the brand. Our strategy will include expanding the men’s division, bringing back limited edition styles, including some of the original sandals from Mexico, and expanding internationally.” John Dickinson, CEO of Flojos, added, “As one of the original sandal companies, Flojos has strong brand recognition which was attractive to us. The brand was doing well, the owners just wanted to retire and leave the brand with someone who could build upon the heritage. We see a tremendous opportunity to expand not only here in the U.S., but the international opportunities are equally great.”

With a team of talented athletes supporting the brand, including Paul Pugliesi (WSL competitor), Paul Pence, Cole Harmening, Raya Walker (wakeboard), Jake Maki, Melia Haller, and Scott Strong. Flojos will continue to support the industry and develop marketing and social media strategies meant to expand brand awareness.

For more information and to see the newest collection, please visit Flojos at Surf Expo in booth #1807 as well as the upcoming Magic trade show in Las Vegas.

OUR SPONSORS

About Flojos:

Founded in the early 1970’s, Flojos is one of the original sandal companies. All Flojos products are designed with attention to detail and comfort with materials that include top quality leather, nylon, rubber and canvas. Flojos are distributed through national retailers such as Tillys, Flip Flop Shops and through other independent retailers nationwide, as well as its own website at www.flojos.com. Price points range from $20 to $60.

About The Courtney Group:

The Courtney Group provides private equity and investment banking services. The Courtney Group has advised hundreds of companies on transactions and has been successful starting, buying, selling and financing dozens of businesses as entrepreneurs themselves.

For private equity investments, The Courtney Group, Inc. seeks to invest between $1 million to $100 million in businesses with revenues of $10 million to $500 million and cash flow of $2 million to $50 million. The firm seeks to invest in businesses with attractive growth prospects and high quality management teams. The Courtney Group has completed 20 private equity investments since 1999. The firm often acquires businesses from sellers seeking to retire or entrepreneurs seeking a partner to help them reach the next level of success. The Courtney Group team is comprised of partners and professionals with substantial operational experience. The firm is flexible its level of involvement, and can provide a lot or a little support depending on a company's needs.

OUR SPONSORS

For investment banking advice, The Courtney Group, LLC advises clients on buying and selling businesses, and raising capital for growth and acquisitions. Securities are offered through The Courtney Group, LLC, a broker-dealer, member FINRA/SIPC.

The Courtney Group specializes in the following industries: consumer, chemical, financial services, healthcare, manufacturing, and technology. For more information please see: www.thecourtneygroup.com

More news

Last updated: : 05/26/2017 - 08:42

Details about how Sanuk performed for Q4 and the full year, plus comments from the new leadership team about the results

Last updated: : 05/26/2017 - 08:31

Details about the sale price and the private equity player buying the important winter sports equipment brands

Last updated: : 05/25/2017 - 11:59

The Stance CEO did not pull any punches at Surf Summit about big problems in the industry and the radically changing retail landcape. We have a comprehensive report on the speech, which people in the audience either really loved, or really hated.

Last updated: : 05/24/2017 - 16:58

SIA members overwhelmingly approve merging Outdoor Retailer with the Snow Show in Denver.

Last updated: : 05/24/2017 - 07:23

Details about why Tilly's Q1 results sent the stock up 18% in after hours trading Tuesday

Last updated: : 05/25/2017 - 16:17

We talk with Founder Keith Hufnagel and new CEO Steve Holley about the changes that are in the works at Huf Worldwide 

Last updated: : 05/22/2017 - 12:12

What that means for Swell.com as SurfStitch Group's previous grand plans continue to unravel

Last updated: : 05/22/2017 - 08:08

A few more photos from the last day of Surf Summit 20

Last updated: : 05/19/2017 - 11:25

The second day of Surf Summit 20 featured workshops and speakers covering topics from how to increase the reach of surf beyond the beach to how brands can harness the power of culture, technology and social good to help their business

Last updated: : 05/24/2017 - 16:53

Emerald Expositions, the parent company of Surf Expo, Outdoor Retailer, and dozens of other shows, has offered to buy the Snow Show from SnowSports Industries America for $16.7 million.