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How Billabong Executed Warhol Launch

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  • Curl California - Photo courtesy of Billabong
  • Hobie Laguna Beach - Photo courtesy of Billabong
  • Spyder Surf PCH - Photo courtesy of Billabong
  • T&C Haleiwa - Photo courtesy of Billabong
  • Ron Jon Cocoa Beach - Photo courtesy of Billabong
  • South Coast Pacific Beach - Photo courtesy of Billabong
  • Sun Diego Twin Inns - Photo courtesy of Billabong
  • HSS - Photo courtesy of Billabong
  • Surfride Oceanside - Photo courtesy of Billabong
  • Hobie Dana Point - Photo courtesy of Billabong
  • Billabong's Mark Weber and Allison Roberts, Michael Hermann of the Andy Warhol Foundation, and Brad Lancaster of Billabong - Photo courtesy of Billabong
  • Sonya Fiske and Billabong CEO Neil Fiske - Photo courtesy of Billabong
  • Billabong model Delilah Parillo - Photo courtesy of Billabong
  • Paul Fisher, DJ from cut snake, Taj Burrow, and Tai “Buddah” Graham - Photo courtesy of Billabong
  • Olivia Karina and boyfriend Jeff Weins - Photo courtesy of Billabong
  • Lera Pentelute - Photo courtesy of Billabong
  • Geneva Jacuzzi - Photo courtesy of Billabong
  • Reverberation - Photo courtesy of Billabong
  • Roya NY - Photo courtesy of Billabong
  • A Warhol quote - Photo courtesy of Billabong
  • Warhol fins - Photo courtesy of Billabong
  • The party - Photo courtesy of Billabong

For Billabong’s first ever, dual-gender global launch, the brand put a lot of effort into creating special presentations at retail.

We have some photos of how the collaboration with the Andy Warhol Foundation is showing up on retail floors, and from the launch party Billabong threw in Venice Beach to kick off the campaign.

See the photos in our slide show.

 

 

 

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