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Live from the SIMA Image Awards - Rip Curl dominates, Vissla and Amuse land big wins

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SES is reporting live from the SIMA Image Awards tonight, where a crowd of about 800 is celebrating the brands whose work stood out from the pack in 2015.

The overwhelming theme of the night was Rip Curl's domination, with the brand winning five of the six awards it was nominated for.

On the apparel side, Vissla and Amuse Society scored big wins, especially for brands that are so new to the market.

 

WOMEN’S MARKETING CAMPAIGN OF THE YEAR

Winner

* My Bikini Rip Curl *

Nominees

Amuse Society: Beach Vida Bling!

Billabong Women’s: A Bikini Kind of Life

O’Neill: Anna Sui for O’Neill

Stance: Rihanna x Stance

 

MEN’S MARKETING CAMPAIGN OF THE YEAR

Winner

*Roark Revival: Volume 9, Himalayan Halfway House*

Nominees

Billabong: Life’s Better in Boardshorts

Depactus: Where Land Meets Sea

Stance: Uncommon

Vissla: Creators & Innovators

 

FOOTWEAR PRODUCT OF THE YEAR

Winner

*Reef: Reef Rover with Swellular Technology*

Nominees

OluKai: Nui

Sanuk: Yoga Sling 2 Sandal

Vans: Blackball Hi/Lo

Volcom: Recliner

 

ACCESSORY PRODUCT OF THE YEAR

Winner

*Rip Curl: Search GPS*

Nominees

GoPro: Hero4 Session

Nixon: The Ultratide

Roark Revival: Roark x CRKT “The Drifter” pocket knife

Stance: Super Invisibles (Be Invisible)

 

HARDGOODS ACCESSORY PRODUCT OF THE YEAR

Winner

      *Creatures of Leisure: SurfEars*

Nominees

Channel Islands Surfboards: Channel Islands Hex Cord

FCS: FCSII Connect Tool-less Longboard Fin

Pro-Lite: Smuggler Travel Bag

Xcel: Drylock TDC Boot

 

WETSUIT OF THE YEAR

Winner

*Rip Curl: Flash Bomb Zip Free*

Nominees

O’Neill: Psycho Series

Patagonia: R2 Yulex/Nexkin front zip full suit

Vissla: 7 Seas Wetsuit

Xcel: Drylock TDC

 

SURFBOARD OF THE YEAR

Winner

*Haydenshapes: Hypto Krypto*

Nominees

Channel Islands Surfboards: Rook 15

Firewire Surfboards: EVO

Rusty Surfboards: Sista Brotha

SUPERbrand: Clay Marzo Mad Cat

 

BOARDSHORT OF THE YEAR

Winner

*Rip Curl: Mirage MF Driven*

Nominees

Billabong: Lo Tides

O’Neill: HyperFreak

Vissla: Skeleton Coast

Volcom: Mod-Tech

 

ENVIRONMENTAL PRODUCT OF THE YEAR

Winner

*Patagonia: R2 Yulex/Nexkin front zip full suit*

Nominees

Billabong: Billabong Recycler Series

Firewire Surfboards: TimberTek technology

Mizu: G7

Vissla: Upcycled Coconut Boardshorts

 

SWIM BRAND OF THE YEAR

Winner

*Rip Curl*

Nominees

Beach Riot

Billabong Women’s

L*Space by Monica Wise

Seea

 

MEN’S APPAREL BRAND OF THE YEAR

Winner

*Vissla*

Nominees

Billabong

Depactus

RVCA

Volcom

 

WOMEN’S APPAREL BRAND OF THE YEAR

Winner

*Amuse Society*

Nominees

Billabong Women’s

O’Neill

Rip Curl

Roxy

 

BREAKOUT BRAND OF THE YEAR

Winner

*Roark Revival*

Nominees

Amuse Society

Depactus

Otis

Sun Bum

Other Honorees

SIMA also honored Suncoast Surf Shop in Treasure Island, Florida, with the 2016 Gold Wave Award to commemorate its 50 years in business and Sun Diego for being the top retail fundraiser in the StokesMe campaign, which raises money for the SIMA Humanitarian Fund.

 

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