Skip to content Skip to navigation

Mad Jack Snowsports to Introduce a Snowboard Boot Adapter for Skis at SIA

Print Friendly and PDF

MadJacks, the simple snowboard boot adaption system designed to make skiing more comfortable, is officially announcing its launch at the 2017 SIA Show. This revolutionary system is looking to bring the ease and comfort of snowboard boots to skiers across the globe. Allowing snow sports enthusiasts to ‘go both ways’; enjoying skiing or snowboarding with one boot.

Developed by husband and wife team, Kristin and Eric Mehiel, over the course of the last three years, MadJacks was borne out of their desire to make it easier for their entire family to ski more comfortably. Additionally, their young kids wanted to try both skiing and snowboarding, and this system provided an affordable way to make that happen.

“We spend so many of our weekends with our kids on the slopes, and were constantly complaining about the discomfort we felt in our ski boots,” said Eric. “Since I’m an engineer and Kristin is an entrepreneur and sales veteran, we came up with the MadJacks concept to give skiers the comfort they want without losing any agility while on skis.”

The MadJacks system marries the performance of a ski boot with the comfort and ease of a snowboard boot through a simple adaptation system. Since snowboard boots are designed with comfort in mind and allow for better mobility off the slopes, MadJacks extends a skier’s longevity on the mountain without compromising performance. Based on average MSRP, snowboard boots also cost nearly a third less than the average ski boot, so consumers can save money while boosting comfort. MadJacks is competitively priced at $199 MSRP.

MadJacks conforms to all ISO and ASTM standards related to alpine ski boot geometry (ISO 5355) and snowboard strap bindings for soft boots (ISO 14573). As such, MadJacks is considered a standard alpine ski boot - relative to the fit of the MadJacks to the alpine ski binding - and accepts a standard snowboard boot acting as a standard snowboard binding.

OUR SPONSORS

The binding is available in three sizes: Kids, Small-Medium, and Medium-Large. The men’s and women’s snowboard boot soles do not change width as the skier’s foot size changes, only the length of the MadJacks has to change

Find out more about MadJacks and Mad Jack Snowsports http://www.madjacksnowsports.com/homepage

Facebook: https://www.facebook.com/madjacksnowsports/

Twitter: https://twitter.com/madjacksnow

Instagram: https://www.instagram.com/madjacksnowsports/

OUR SPONSORS

About MadJacks

MadJacks Snowsports converts a standard snowboard bucket fit into a ASTM standard ski boot binding fit, allowing skiers to increase comfort without compromising performance. MadJacks is adaptable to all bindings on the market and, together with a snowboard boot, costs on average a third less than the average ski boot. MadJacks was developed in Los Osos, CA by avid skiers and entrepreneurs, Kristin and Eric Mehiel, who also have backgrounds in engineering and sales.

More news

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France

Last updated: : 02/08/2018 - 11:06

How 2017 turned out for Firewire, why the company's multi-brand strategy is working, why Firewire is using a consignment model for retailers in the U.S., and more

Last updated: : 02/07/2018 - 10:09

A look through Amazon's annual report shows many interesting numbers and information about the online behemoth's business

Last updated: : 02/06/2018 - 07:03

The company outlines who will take over for Pierre Agnes in Europe and as CEO and affirms its commitment to acquire Billabong

Last updated: : 02/05/2018 - 14:50

The company blasts his conduct and integrity in the press release announcing his departure