Skip to content Skip to navigation

More Photos From Surf Expo

Print Friendly and PDF
  • Vissla's Paul Naude with Ron Jon President Debbie Harvey
  • Cory Higgens and the Jetty team meet with Bruce Cromartie of BC Surf & Sport
  • Jeff Booth of Sanuk, middle, with Phil Carey and Dave Cropper of Cinnamon Rainbows in New Hampshire
  • Les and LG Shaw of WRV
  • John Sherwood and Gary Valentine of Globe
  • Former Nike, Hurley and Fox executive Marie Takeshita, left, is now with Raj Swim. Also pictured is Sara Moore and Alexandra Kingston.
  • Jim Watson, Ryan Clasen and Justin Villano of Vans
  • Robbie McKnight and Ben Donnelly of Cuater walked the show. Cuater just signed a licensing deal with Travis Mathew Golf.
  • SuperBrand's Rudy Vasquez, Buck Rowlee and Marcelo Bengoechea
  • Lawrance Quigley of Fishworks showing the line to Kim Ball and Tyler Freas of Hi-Tech in Maui
  • Fortress's Sean Sullivan, Robbie Jepson and Curt Fry
  • Kaenon, now owned by Olukai, has a very nice booth at the show
  • Todd Kellogg and Brian Barlow of Lira
  • Bob Tanner of Sector 9 and Jeff Balaban of Bravo Sports
  • This Simbi jewelry booth was very busy

Surf Expo felt busier on Friday and we saw lots of East Coast retailers meeting with a wide range of brands.

Some retailers we saw expressed frustration that the larger apparel brands did not attend the show, however. Many of the same brands that aren’t at Surf Expo also were not at Agenda.

“The show has been really good, we’ve found some great new things,” said Ron Jon President Debbie Harvey. “But it’s very disappointing some of the big brands didn’t show up so we could talk about how to make our business better going forward as well as take a look back on the past year, good things, bad things, things we can improve on.

“I think that it’s short sighted and I believe that for a lot of stores this is one of their few opportunities to see what the brand is about and get some time with brand management,” she said.

I mentioned to Debbie that some brands had told me because Surf Expo was later in January this year, order deadlines have passed so they didn’t think the show made sense. Plus, the industry has been challenging and budgets are tight.

OUR SPONSORS

Debbie said she understands the cost issue but wishes the brands would have come so those important conversations can take place  - even if it meant using smaller, less expensive booths

“I’d rather that they come to the East Coast, and talk about how business is on the East Coast rather than just deciding that they’ve got the paper and there’s no reason to come,” she said.

Some of the smaller brands we talked to were quite happy to take advantage of the absence of the big guys, who usually dominate retailers' time at the shows.

We have photos of some people and brands we saw on Friday at Surf Expo in our slide show above.

See photos from the first day of the show here.

OUR SPONSORS

 

 

 

More news

Last updated: : 04/25/2017 - 07:29

Danish Gajiani explains why the licensed apparel company is moving into action sports and streetwear and its plans for the space. Plus, the hiring of a new CFO, industry veteran Bill Bussiere.

Last updated: : 04/25/2017 - 06:58

Mad Engine is announcing this morning that it is acquiring urban streetwear brand Lifted Research Group (LRG).

Last updated: : 04/24/2017 - 13:42

Pierre tells us about a big change for Altamont, what it's been like to compete with multi-billion dollar athletic companies, and what he sees for the skate market in the future

Last updated: : 04/21/2017 - 08:54

Hi-Tech in Maui has some unique challenges - Costco is a two-minute walk from the retailer's flagship store, and industry brands operate about 25 shops on the island. We talk to Kim about how Hi-Tech manages to thrive despite the competition, ask him what is working in his stores, and about why he is so excited about hydrofoiling.

Last updated: : 04/19/2017 - 15:25

Details from Zumiez's annual report including changes in category sales, big projects for 2017, five-year store growth rates, and more

Last updated: : 04/18/2017 - 12:10

ISA President Fernando Aguerre updated industry executives on the status of surfing’s participation in the 2020 Olympic Games in Tokyo, including a plan for a two-week beach festival

Last updated: : 04/17/2017 - 10:52

Susan Branch, who led the team that won three key SIMA Awards last month, is leaving the brand to spend more time with her family

Last updated: : 04/14/2017 - 08:51

The 17-year veteran of Active Ride Shop who most recently served as Vice President of Marketing has exited the company

Last updated: : 04/17/2017 - 09:12

What we saw at the Macy's, PacSun, Local Motion, Zumiez, Rip Curl, T&C, HIC, Vans, North Face, Nordstrom and Vans stores at Ala Moana Shopping Center in Honolulu

Last updated: : 04/13/2017 - 11:02

Billabong sprang into action when current season T's began appearing for $11.99