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Photos from New Curl Store on West Coast

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  • The Curl store at Downtown Disney, Anaheim, opened Saturday. They are still awaiting their main sign for the front.
  • The interior of the store
  • The Roxy section is in the front of the store
  • A Roxy table
  • Billabong Women has a large section
  • The start of the fashion section
  • A view of the women's fashion section
  • Women's fashion next to Toms and Reef
  • Jewelry in the women's section
  • Hurley has a small buildout at the store
  • Billabong Men's
  • The Quiksilver section is next to Reef and Vans
  • Duvin, a brand owned by the Duvalls' son, Austin, has its own section at the store
  • Another view of the Duvin area
  • Olukai has a large fixture at the store - women's is on the other side
  • Herschel backpacks
  • Stance socks and underwear
  • Oakley and Nixon are in cases in the middle of the store
  • The Curl brand
  • Nikki Ruiz and Jordan Batha, the store manager, at the cash wrap
  • The women's window
  • A sampling of footwear
  • A large table used to catch the eye of passersby at the front of the store

Curl opened its first West Coast store in Downtown Disney in Anaheim last weekend.

The first Curl store, owned by Sammy and Susan Duvall, is located at Disney Springs in Orlando, and has become an important, high-volume account for the industry.

The Duvalls partnered on the Anaheim store with Ed Leasure, the former Billabong Americas President and Founder of the Quiet Flight retail chain.

The Anaheim Curl store is smaller than the Orlando store – 3,200 square feet vs. 5,000.

Here are some photos from the new store that SES took on Monday. Crowds were flowing into Downtown Disney during the day because of the President’s holiday.

One thing is certain - Curl definitely knows how to elevate a women's section with a great mix of brands, fashion, accessories and footwear combined with great merchandising.

 

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