Skip to content Skip to navigation

Photos From Poler's Anniversary Party

Print Friendly and PDF
  • Poler set up one of its tents at the entrance to the store. Shop-eat-surf photos.
  • Shoppers can pick up a beach towel in the surf section of the store.
  • Brandon Smith, Store Manager & Marketing Coordinator, in the succulent garden he tends with pride.
  • Shoppers checking out the small gear and accessories in the lower level of the store.
  • The entire line is merchandised in life-like displays for a more interactive shopping experience.
  • The lounge area where shoppers can hang out and play jenga.
  • Seea brought in a VW Beetle and a variety of art for its pop-up shop.
  • The Seea pop-up shop on the top floor of the store.
  • Seea Swim set up a sewing station as part of its pop-up experience.
  • A local shaper is brought in during each event.
  • The surf section fully equipped with decorative beach towels and Mizu water bottles.
  • Poler surf ambassador Trevor Gordon
  • Guests hanging out in the revolving pop-up lounge set up by Seea Swimwear.
  • Guests enjoyed Saint Archer beer in the large ocean-view outdoor garden.

Poler Outdoor Stuff celebrated the 1-year anniversary of its Laguna Beach flagship location on Saturday.

Laguna locals came out to enjoy beer from Saint Archer Brewery and ice cream from Salt and Straw.

The store provides an interactive retail environment with the entire line of products set up how they are meant to be used. 

The top floor features a revolving pop-up, now featuring Seea Swimwear, who brought in a variety of ocean-centric art and a vintage VW Beetle. 

Visitors are encouraged to hang out in the lounge areas or ocean-view succulent garden.

There is also an art gallery and shaping room where surfboard shaping classes are offered. 

Poler said it aims to spawn creativity and engage with customers on a deeper level with a fresh take on retail.

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 07/24/2017 - 11:28

Swim brands from across the world came out to Miami Swim Week to show their Spring and Resort 2018 lines

Last updated: : 07/24/2017 - 06:15

Billabong hosted a cocktail party for retailers Sunday at the W Hotel during Miami Swim Week

Last updated: : 07/21/2017 - 09:30

We talk to Eric about why he is optimistic about "craft" retail and the industry, why retailers shouldn't take money for windows from brands that have grown beyond the core, and which newer brand may be on the brink of big things

Last updated: : 07/19/2017 - 16:14

Partner Stephen Bruner on barware brand Corkcicle's growing presence at surf retail and why they think their boutique approach is an advantage over more widely distributed water bottle competitors

 

Last updated: : 07/18/2017 - 07:56

An interesting talk with Frank Messmann about the challenging hardgoods market, future plans for Penny, and why he has added brands like Arbor to the Absolute portfolio

Last updated: : 07/17/2017 - 14:39

The first ever Agenda Festival opened its doors to the public Saturday in Long Beach for a music and shopping experience in skate, surf, street culture, food and art

 

Last updated: : 07/17/2017 - 07:54

Photos from the large #ROXYFITNESS event in Huntington Beach on Sunday

Last updated: : 07/14/2017 - 12:55

We have lots of photos from the show floor, plus we picked up some industry news

Last updated: : 07/12/2017 - 16:04

Swim Collective is taking place this week at the Hyatt Regency in Huntington Beach. We spoke with many brands to find out what is trending in swim for Spring 2018.

Last updated: : 07/11/2017 - 08:14

Nike reports annual revenue figures for Nike Action Sports, which includes Hurley