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Photos from SnowShow Day 1

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  • The Nidecker Group leadership team: Cedric Nidecker, Thierry Kunz, Henry Nidecker, Xavier Nidecker, and David Fernandez
  • Nidecker's Snow-Surf shapes capsule
  • Nidecker's brand portfolio. Henry said the company continues to evaluate acquisitions.
  • Brian Cook, global brand director at ThirtyTwo, with Sole Tech CEO and Founder Pierre Senizergues
  • ThirtyTwo Merchandising Manager James Kim demos for buyers
  • A ThirtyTwo collab boot with Boarding 4 Breast Cancer
  • Bob McKnight at the Quiksilver booth
  • Capita Manufacturing CEO Michael Kollmann and Blue Montgomery, founder and president of Capita Snowboards
  • Union Bindings co-founder Martino Fumagalli
  • Carbon forged hibacks on Union Bindings
  • SIA President Nick Sargent looks over the lively new Trail Gate section
  • The crowded new Trail Gate section
  • Dakine had a popular van in Trail Gate
  • And Dakine also had a traditional busy booth deeper onto the floor
  • Jim Linnberg, Ride's global brand director, with Tanner McCarty, global marketing director
  • David Bronkie, Arcade Belts co-founder, shows new four-way stretch belt
  • The Von Zipper booth
  • Smith's big booth was busy
  • Smith decorated its back wall with an illustrated timeline of the company's history
  • Celtek added a fun vibe
  • Vans' waffles were popular all day
  • Ben Peters took over as Zeal Optics President two years ago
  • Patagonia's Quonset hut booth
  • The front of the Neff booth
  • Mad Jacks Co-Founders Eric and Kristin Mehiel were surveying buyer interest on production of their adapter that fits snowboard boots to ski bindings
  • Giro's helmet and goggle collaborations with Big Truck and more, using MIPS brain-protection technology and new Zeiss Vivid lenses
  • This MIPS liner floats a gimble, stabiliizing a rider's head in the helmet in a crash, reducing brain trauma
  • O'Neill's booth

Attendees to the 2017 SnowShow Thursday were greeted by a thriving new "Trail Gate" section at the entrance that gathered noticeably large crowds through the day.

And deeper into the show floor, the snowboarding section added excitement and an audible buzz to the show, with many industry brand booths filled with buyers and lookers in contrast to other sections of the show.

Several brands showcased new technologies and limited capsule collaborations aimed at their core retailers that also benefit non-profits.

We have photos from Day 1 in our slide show, above, and we'll be back for Day 2 on Friday.

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