Skip to content Skip to navigation

Vissla, Amuse Society, D'Blanc + Rosenthal

Print Friendly and PDF

Rosenthal & Rosenthal, a commercial finance company specializing in factoring, asset-based lending and PO financing, has finalized a new factoring deal with the owner of the popular lifestyle brands Vissla, Amuse Society and D'Blanc. SES Industry Insight talked with Paul Naude, CEO for the Stokehouse brands Vissla, Amuse Society and D'Blanc, and Maria Contino, Senior Vice President and Western Region Sales Manager for Rosenthal, to learn more. 

What are some of the benefits to surf and skate lifestyle brands of working with a company like Rosenthal & Rosenthal, which has a long history with the action sports industry?

Maria: Surf and skate companies in particular understand the need to get creative and find innovative ways to stand out in what has become a very crowded market. Rosenthal knows what companies need to succeed in a challenging environment and we have the ability to lend aggressively against receivables, inventory, purchase orders and other assets so that our clients can focus on growing their businesses. We provide the kind of flexibility companies need to take the next step in building their brand and, most importantly, we believe in — and support — the people behind the brand. 

How does this deal support the Vissla, Amuse Society and D'Blanc brands?

Paul: Having the support of a partner like Rosenthal, one of the most trusted and experienced factors in the country is a big plus for our lifestyle brands. In addition to lending fully against our receivables and inventory, Rosenthal, a privately held firm, offers personalized attention and other customized efficiencies, something that's not only refreshing but also beneficial because it allows our people to focus more on growing the business.

As we look ahead, what do you see for the future of financing for the surf/skate lifestyle industry?

Maria: The surf and skate industry has witnessed some of the toughest years yet on record. Companies are facing challenges like slow-paying customers and retailers that are compressing prices and requesting markdown allowances to lower costs. The market is saturated and shelf space is limited and it’s unlikely that dynamic will change anytime soon. In order to stay above the fray and be successful, surf and skate companies need to focus on building compelling brand stories that help to create emotional and personal connections between their products and consumers, continue to be innovative in quality product development and expand distribution channels.

Paul: When the market is volatile and things are unpredictable, it doesn’t matter how big or small your company is, everyone feels it in one way or another. Over the years, I’ve learned that the brands that don’t constantly look for ways to innovate and adapt to the changing demands of the market and their customers will be the ones that struggle to stay afloat. Challenging times demand exceptional ideas, tireless effort and the kind of risk taking that forces you to step outside your comfort zone. The brands that do this successfully will be the ones that stand out and cement their position in the industry.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 04/21/2017 - 08:54

Hi-Tech in Maui has some unique challenges - Costco is a two-minute walk from the retailer's flagship store, and industry brands operate about 25 shops on the island. We talk to Kim about how Hi-Tech manages to thrive despite the competition, ask him what is working in his stores, and about why he is so excited about hydrofoiling.

Last updated: : 04/19/2017 - 15:25

Details from Zumiez's annual report including changes in category sales, big projects for 2017, five-year store growth rates, and more

Last updated: : 04/18/2017 - 12:10

ISA President Fernando Aguerre updated industry executives on the status of surfing’s participation in the 2020 Olympic Games in Tokyo, including a plan for a two-week beach festival

Last updated: : 04/17/2017 - 10:52

Susan Branch, who led the team that won three key SIMA Awards last month, is leaving the brand to spend more time with her family

Last updated: : 04/14/2017 - 08:51

The 17-year veteran of Active Ride Shop who most recently served as Vice President of Marketing has exited the company

Last updated: : 04/17/2017 - 09:12

What we saw at the Macy's, PacSun, Local Motion, Zumiez, Rip Curl, T&C, HIC, Vans, North Face, Nordstrom and Vans stores at Ala Moana Shopping Center in Honolulu

Last updated: : 04/13/2017 - 11:02

Billabong sprang into action when current season T's began appearing for $11.99

Last updated: : 04/12/2017 - 08:48

The buyer is also in the process of buying Intrawest Resorts

Last updated: : 04/11/2017 - 13:26

Free People has opened one of the most beautiful specialty stores we have ever seen - but unfortunately it's at the revamped - and deserted - International Marketplace in Waikiki

Last updated: : 04/10/2017 - 10:04

Sun Diego hosted industry brands at Opening Day for the San Diego Padres Friday afternoon at Sun Diego Beach inside the stadium