Skip to content Skip to navigation

Walmart Enters Outdoor With Moosejaw Buy

Print Friendly and PDF
  • Photo courtesy of Moosejaw

Walmart announced this week that it is entering the outdoor space by acquiring online outdoor retailer Moosejaw for $51 million.

Michigan-based Moosejaw carries a wide range of outdoor brands such as Patagonia, The North Face, Arc’teryx and Marmot in addition to industry brands like Burton, Roxy and Olukai.

Moosejaw also operates 10 stores in Michigan, Missouri, Colorado and Illinois.

Walmart will add Moosejaw to its e-commerce operation, which will help the retailer gain more online expertise, while also moving into the active outdoor space.

In addition to Walmart.com, Walmart owns Jet.com, a smaller version of Amazon.

OUR SPONSORS

“Moosejaw has a large assortment of specialty apparel and accessories, strong industry relationships, and rich product content,” Walmart said in a statement. “Their expertise will help us further enhance our customer experience.”

Walmart believes Moosejaw suppliers who want to reach new consumers could also benefit.

“Moosejaw suppliers that are interested in expanding their consumer reach will now have the opportunity to serve more customers through Jet.com and our other e-commerce sites,” Walmart said.

Moosejaw will remain in Michigan and be run as a stand-alone company.

 

OUR SPONSORS

 

 

More news

Last updated: : 07/24/2017 - 11:28

Swim brands from across the world came out to Miami Swim Week to show their Spring and Resort 2018 lines

Last updated: : 07/24/2017 - 06:15

Billabong hosted a cocktail party for retailers Sunday at the W Hotel during Miami Swim Week

Last updated: : 07/21/2017 - 09:30

We talk to Eric about why he is optimistic about "craft" retail and the industry, why retailers shouldn't take money for windows from brands that have grown beyond the core, and which newer brand may be on the brink of big things

Last updated: : 07/19/2017 - 16:14

Partner Stephen Bruner on barware brand Corkcicle's growing presence at surf retail and why they think their boutique approach is an advantage over more widely distributed water bottle competitors

 

Last updated: : 07/18/2017 - 07:56

An interesting talk with Frank Messmann about the challenging hardgoods market, future plans for Penny, and why he has added brands like Arbor to the Absolute portfolio

Last updated: : 07/17/2017 - 14:39

The first ever Agenda Festival opened its doors to the public Saturday in Long Beach for a music and shopping experience in skate, surf, street culture, food and art

 

Last updated: : 07/17/2017 - 07:54

Photos from the large #ROXYFITNESS event in Huntington Beach on Sunday

Last updated: : 07/14/2017 - 12:55

We have lots of photos from the show floor, plus we picked up some industry news

Last updated: : 07/12/2017 - 16:04

Swim Collective is taking place this week at the Hyatt Regency in Huntington Beach. We spoke with many brands to find out what is trending in swim for Spring 2018.

Last updated: : 07/11/2017 - 08:14

Nike reports annual revenue figures for Nike Action Sports, which includes Hurley