A Glik's store in South Haven, Michigan. Glik's, an industry customer, has 65 stores in the Midwest. Photo courtesy of Glik's.
O'Neill signage and decals at Hobie, Sun Diego, and South Coast surf shops - Photos courtesy of O'Neill
Before the crisis hit: 686's Brent Sandor, Mike West and Jono Zacharias at the Outdoor Retailer Snow Show in January.
The new rules for the limited opening at Mt. Bachelor in Bend, Oregon - Photo courtesy of Mt. Bachelor
Hi-Tech employees Keoni Perkins and Ayako Iguchi practice six-foot surfboard social distancing in front of the cash wrap shower curtain sneeze screen - Photo courtesy of Hi-Tech.
Huntington Surf & Sport and Jack's Surfboards were open for business last weekend despite state-mandated closures. Some other frustrated businesses in the state also opened. Photos by SES.
Novelty T-shirts about social distancing have been selling well; the store created private label masks to give away to healthcare workers. Photos courtesy of Wanderlust.
Clockwise from top left: Bryan Dickerson, Publisher, WavePoolMag; a Gecko T-shirt; Santiago Patron Costas of GTM Agency, Argentina; Beercan Boards; Underground Skate and Surf in New Zealand launched a campaign to support local businesses.
WRV employees demonstrate the new check out process which includes a clear shower curtain that protects customers and employees alike - Photo courtesy of WRV
Master Plan Communications Owner Ashton Maxfield, right, with ThirtyTwo Brand Director Brian Cook at OR in January. ThirtyTwo is an MPC client. File photo courtesy of SES.
The Hansen's crew after winning West Coast Retailer of the Year at the SIMA Awards in March - Photo courtesy of SIMA
#StayHomeForThis encourages people to share images of their favorite things they like to do that they want to protect by staying home during the crisis. Seth Huot is Volcom's Global Snow Marketing and Team Manager. Photo courtesy of Volcom.
The Tati West Eco-Collection is Body Glove’s first recycled swimwear line - Photo courtesy of Body Glove
The Irvine Spectrum Center, one of many properties owned by the Irvine Company - Rendering courtesy of Irvine Company
Clockwise from left: Corkcicle, Jetty and ambsn are some of the brands that have launched programs to help independent retailers.
VF Corp. announced today that all Vans stores in North America are closing because of the coronavirus - SES file photo