Industry Insight Beek, founded in 2015 by former Roxy execs Kenna Florie and Birgit Klett, saw its e-commerce business grow 41% in 2023. Photo courtesy of Beek. Thriving Amidst Turbulence: How These Brands Beat 2023’s Retail Slump Feb 27, 2024 In a year marked by economic uncertainty, lifestyle retail brands like Xcel Wetsuits and beek successfully navigated through inflation and | Read more… Photo courtesy of Noto Group Industry Executives Forecast Steady Hiring in 2024 Feb 20, 2024 Noto Group surveyed over 100 top-level executives across the athletic and outdoor, apparel and footwear, recreation, and retail consumer segments. Photo Courtesy of ENDVR 2024 Retail Strategy: A Checklist for Surf & Action Sports Brands in Brick-and-Mortar Feb 12, 2024 The 2024 Retail Strategy Checklist will help you see if your brand is equipped with the right strategies. Photo courtesy of SURFscape Unveiling the Power of Customer Connection: Why Brand Managers and Marketers Should Embrace Consumer Festivals Feb 5, 2024 SURFscape is the beachfront expo tailor-made for brands seeking to deepen their connection with customers and cultivate a devoted fan | Read more… Donovan Dresti leads as the VP of Marketing at the San Diego Legion. Photo courtesy of San Diego Legion. Donovan Dresti: Leading the Charge in Next-Gen Marketing Strategies Jan 30, 2024 Revolutionizing the Marketing Landscape: Insights and innovations from an accomplished strategist. Nidecker Snowboards has welcomed Canada’s Craig McMorris to its roster of riders. Photo by Chris Corbett Photo Nidecker Snowboards Signs Craig McMorris, Steps Up Team Program Jan 22, 2024 Nidecker Snowboards has welcomed Canada’s Craig McMorris, X Games Real Snow veteran and Olympic broadcaster, to its roster of riders. Ventura County Coast Tourism Board - All photos courtesy of The Brand Leader Creating Brands that are Impossible to Forget™ Jan 17, 2024 The Brand Leader (T/B/L) uses marketing and amplification tactics that craft narratives and digital experiences that help raise awareness. Courtesy of Noto Group “How I Hire” Podcast Details How Top Execs Hire & Build Teams Jan 5, 2024 The “How I Hire” Podcast from Noto Group CEO and guests gives great insights into what real hiring executives want | Read more… Tom Pelley’s career so far has included stints as a rider, distributor, coach and judge. Photo by Alex Roberts, courtesy of Nidecker. Nidecker Snowboards Expands In North America, Hires Tom Pelley To Head Up Marketing Jan 3, 2024 Nidecker Snowboards, the Swiss company which has made a resurgence on the international scene, has hired industry veteran Tom Pelley. LâMO Footwear’s Vice President of Sales John Pierce with Jerry Breig, COO of LâMO Courtesy of LâMO LâMO Strengthens Relationships with Specialty Retailers Jan 2, 2024 LâMO Footwear’s Vice President of Sales John Pierce talks about the importance of building relationships with specialty retailers. « Older stories Newer stories »