Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates brands.
The well known industry figure will join the board of the closely-held, private company and the world’s largest snowboard brand.
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Tactics is a major online player in the industry that also operates three brick-and-mortar stores in Oregon.
Bluestar Alliance see opportunity to expand the brand to snow and skate in addition to other areas.
Brixton x Chevy Friendly Union celebrates American car culture.
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