Snowboard Sales Boom This Season
We talk to brands, retailers, and NPD about the surprising snow sales trends that have developed this season.
The Surfer’s Journal Media Model Stands the Test of Time
We spoke with Publisher Brendon Thomas about how business has taken off in the past five years, and how a creative idea in the midst of lockdowns helped propel a subscription rush.
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Tommy Bahama Parent Comments on Tourist Market Trends
The parent company of Tommy Bahama provided some interesting information into current sales trends that could apply to industry retailers and brands – particularly those that do a lot of business in tourist destinations.
North Face President Steve Murray on Go-Forward Strategy
We spoke with Steve about how he ended up back at VF Corp., the changes he is making to The North Face’s strategy and how the brand is looking to rejuvenate the Americas business. We also asked Steve, a footwear industry veteran, about his big plans for North Face in that category.
Hollister’s Sales Dip Below $2 Billion
Hollister has coopted a lot of main stream mall customers over the years that used to be surf industry consumers by bringing its version of the California lifestyle to shoppers around the world.
