686 VP of Marketing Brent Sandor and CEO Mike West

686’s Mike West on Expanding into Ski and More – SES Podcast

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By Tiffany Montgomery | Published 02/27/19

One of my favorite interviews at the OR Snow Show was with 686 CEO Mike West.

We talked about how the snow season is going globally this year and some interesting trends as far as what is selling well for 686.

We also had a thought-provoking discussion, along with VP of Marketing Brent Sandor, about how 686 has expanded into ski and what that has meant for the brand overall and at retail.

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