How Cinnamon Rainbows Thrives in New Hampshire – SES Podcast
How Cinnamon Rainbows Thrives in New Hampshire – SES Podcast
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It seems like a oxymoron: a thriving surf shop in Hampton, New Hampshire.
But that is what Dave Cropper and his wife, Heather Day, have built in the often frigid Northeast.
CInnamon Rainbows in Hampton, New Hampshire: Manager Caroline Taber, Owners Dave Cropper and Heather Day, their daughter Veda Cropper, and Manager Phil Carey
The store is open all year round and the town has a thriving surf scene. Dave began working at the store as a teenager, then purchased the store right out of high school.
On paper, it didn’t look like the best move, he said. “But I believed in surfing and I believed in our community.”
We spoke with Dave this week to find out more how Cinnamon Rainbows thrives in New Hampshire. We also talked about the store’s approach to surfboards and wetsuits, why they don’t have brand build-outs for apparel brands, and Cinnamon Rainbows’ private label strategy.
Cinnamon Rainbows was nominated for a SIMA Award this year in the East Coast category.
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