K2 Sports President on New Strategies and Ownership – SES Podcast
K2 Sports President on New Strategies and Ownership – SES Podcast
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I had a super interesting talk with K2 Sports President John Colonna and VP of Marketing Tim Swart at the OR Snow Show.
We talked about how John and the new ownership and leadership teams are changing the company, what the core strategies are going forward, and how the marketing of the brands is evolving. K2 Sports includes K2 skis, snowboards and skates, Backcountry Access, Ride Snowboards, Tubbs, Atlas Snow Shoes, Line, Full Tilt Boots, and Madshus.
We also asked Tim, a founder of the Univ retail store in Encinitas, about what he learned from his time in retail. His answer is very, very interesting.
In addition, John discusses the goal of making K2 the No. 1 ski and snowboard brand in the U.S.
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