We are trying something new – short audio updates with brand leaders about what their big story is for the upcoming season.
We talked to many people at Surf Expo, and today we highlight Electric, which made a splash at the show by focusing solely on its women’s business.
We spoke with VP of Marketing Megan Brunner and Women’s Brand Leader Abbie Crane about how they hope to bring the success women’s is having in the fashion world to the surf channel.
The Electric booth at Surf Expo had several feminine touches
Electric is debuting new sunglass cases for women
The Electric Women's booth stood out at Surf Expo
The Electric Crasher, a favorite of the fashion set, including Gwyneth Paltrow
A new Electric style, The Club
The Crasher
A new Electric style, the Montauk
The popular Anderson style
The Nashville
Another view of the Crasher, which keeps selling out