Dickies is under new leadership after former Global Brand President Denny Bruce, who was well-regarded within VF Corp., decided to | Read more…
Dickies has been one of the most interesting brand stories of late as the heritage workwear brand builds on its | Read more…
Dickies is continuing to build out its marketing team as it expands beyond its workwear roots.
The workwear brand launches new marketing campaign and global activations in honor of the milestone.
The campaign champions the dignity of work, coming together again, and shines a light on the good work being done | Read more…
Dickies launches first ever global marketing campaign championing the dignity of work.
VF and Dickies are producing as many as 3.4 million medical gowns, Vans is using shoe canvas to make 250,000 face masks.
In tandem with parent company, legacy workwear brand to shift production, manufacture medical gowns for US healthcare workers.
VF Corp. unveiled its strategy to grow the stalwart Dickies brand at a recent meeting for investors.
Denny Bruce has worked at Traeger Grills, Skullcandy, Vans and Burton, and receives high praise from Traeger CEO Jeremy Andrus, | Read more…
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