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SES has learned that PSEB, the company that operates the PacSun and Eddie Bauer retail chains, has a new leader.
Ma will be responsible for elevating VF’s business and brands in Mainland China, Hong Kong and Taiwan.
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The well-known former Nixon executive joins Herschel and will report to Co-Founder Lyndon Cormack.
Kevin, currently Executive Vice President & Group President, APAC, will retain that title while adding other duties to his purview.
Brand adds VP of marketing and elevates long-time employees into executive vice president and senior sales director roles.
Nancy Dynan, who has worked at Nixon since 2018, will replace former CEO Scott Kerslake.
The company also appoints Kara MacKillop to chief of staff.
The high profile company leader has worked at Patagonia for 12 years and served as CEO for six.
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