A portion of the proceeds will benefit Direct Relief.
The partnership expands Pura Vida distribution in Europe.
Details about why parent company Vera Bradley sang Pura Vida’s praises on an earnings conference call Wednesday.
New owner Vera Bradley may be the bigger company, but executives talk a lot about how Pura Vida can help | Read more…
Limited-edition Vera Bradley + Pura Vida backpack debuts today.
The sale of Pura Vida to Vera Bradley closed Tuesday, so we followed up with Founders Paul Goodman and Griffin | Read more…
Vera Bradley purchased its 75% ownership interest in Pura Vida for $75 million.
New Pura Vida owners Vera Bradley provided many more details about the acquisition, Pura Vida’s business, and the go-forward plan | Read more…
Vera Bradley is buying 75% of the fast-growing Pura Vida, which reported an astounding revenue figure in 2018.
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