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Industry Insight

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Tiffany Montgomery
IN THE ARCHIVES
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Johnny Schillereff’s TED talk encourages leadership through innocent passion

October 28, 2014 Press Releases
Element Founder and President Johnny Schillereff once said “I always think I am the dumbest guy in the room, but I like it that way – because my greatest successes have come from taking risky action that in retrospect seemed naïve, foolish or even stupid.

Team Element named best of the best

January 10, 2014 Press Releases
Element looks forward after job cuts this week

Element looks forward after job cuts this week

June 28, 2013 Tiffany Montgomery
We asked Founder Johnny Schillereff some questions about the layoffs this week, and about what is next for the brand, including a new creative space.
Johnny Schillereff of Element speaks out

Johnny Schillereff of Element speaks out

June 12, 2013 Tiffany Montgomery
Element Founder Johnny Schillereff discusses the ongoing troubles at Billabong, the role of founders and why he has stuck around.
Element founder on what's new with brand

Element founder on what's new with brand

October 09, 2012 Shelby Stanger
A talk with Element Founder and President Johnny Schillereff about new initiatives, cruiser boards, Element’s new partnership with an outdoor brand, and Element apparel.
Schillereff on new Element Emerald Collection

Schillereff on new Element Emerald Collection

November 29, 2011 Shelby Stanger
We talk with Element Founder Johnny Schillereff about Element’s new Emerald Collection, which targets a sophisticated shopper with an eco-friendly yet fashionable mindset.
Tips on collaborations from Schillereff, Gehris, more

Tips on collaborations from Schillereff, Gehris, more

December 08, 2010 Tiffany Montgomery
Brand executives shares lessons they have learned from creating collaborative products.
Element Founder and President on Drop Spot

Element Founder and President on Drop Spot

September 08, 2010 Shelby Stanger
An interview with Johnny Schillereff on Element's Drop Spot, portable skateboarding obstacles that are proving popular with skaters young and old.
Johnny Schillereff on new casual shoe collection

Johnny Schillereff on new casual shoe collection

June 17, 2010 Tiffany Montgomery
A talk with Element Founder and President about the new Emerald Collection, the niche the collection hopes to fill and how the integration of Plan B Skateboards is going.