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Former CEO Jeff Fitzhugh, who departed RAEN for De Rigo Eyewear, says Northcott is the natural choice to take the helm.


We talk to several key surf shops about what brands and categories are working, and also have data from ActionWatch about how brands like Vuori are changing the dynamic on the women’s side of the floor.

Ahead of the annual Waterman’s Weekend, Executive Director Vipe Desai reflects on SIMA’s 35-year history and how the association is evolving with the surf industry.

Nate Pund, managing director and global head of the Active Lifestyle banking team at Houlihan Lokey, said he was “stunned” by the deal.

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Graphic design by Shop Eat Surf, data compilation by Tom Ryan.

We talk to deal makers and experts who work in the space about the state of the M&A market, what strategic and financial buyers are looking for, and when acquisition activity may pick up.

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An extensive list of new licensees for Quiksilver, Billabong, Roxy, RVCA, DC Shoes and Element in various categories and regions. Exclusively available to Executive Edition members.


It is time for brands to be proactive and land on-message media coverage in mainstream, lifestyle, social and endemic media.

Given the challenges and costs of employing numerous in-store brand representatives (and because your brand might not have the ability…

Learn the top four insights on how your brand can transform its retail approach.


Deer Valley Resort will host events of the Olympic Winter Games Salt Lake City-Utah 2034.

The collection represents the drive for exploration of our world and beyond.

The accomplished global brand executive will lead all marketing functions.

Cole joins I-SEA amidst his rookie season on the World Championship Tour.

Campaign features trending denim styles and an interactive Pinterest activation in Pacsun stores nationwide. 

“Always Pushing” is a tapestry of content celebrating global skate crews and cultural catalysts developed in partnership with creative director…


We talk to several key surf shops about what brands and categories are working, and also have data from ActionWatch…


Make Scents, in partnership with Jordan Mead, Connor Carpenter, and Sam Lovell, is in 200 stores, both inside and outside…

We asked Daniel about why he is returning to the CEO seat, what he thinks of the current state of…

The Nike turnaround hits a roadblock after an unexpected, sharp decline in sales of key lifestyle franchises. Plus, details about…

We asked Kiki Prince about Rip Curl’s ambitious plans for the region, why the GM role intrigued her, and how…


Stories about some of the industry’s biggest brands and athletes grabbed our readers’ attention, but emerging names are also generating…

New owner the Arena Group wants to re-establish SURFER as the authority on all things surf, and has hired Jake…

With strong brand recognition, especially in the Southeast, and an experienced leadership team under longtime Salt Life President Jeff Stillwell,…

Slowtide has come a long way in nine years, most recently growing its sales team, launching in Australia with the…

Patagonia and Bolder Industries are transforming old natural rubber wetsuits into material used in new wetsuit construction. 

In his new expanded role as CEO of Outerknown, Firewire Surfboards and Slater Designs, Dylan Slater just made a significant…

In addition to stocking its swimwear, apparel and activewear, the new flagship is showcasing brand collaborations such as its LSpace…

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Parks Project – (Remote) Los Angeles, New York, Miami, Dallas, Atlanta
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