LaJollaGroup logoFinal

The company, which operates O’Neill Clothing and several other brands, appointed a chief commercial officer and a chief product officer. 

VEIA – Oceanside, California
Salty Cali – San Diego (La Jolla), California
Parks Project – (Remote) Los Angeles, New York, Miami, Dallas, Atlanta

Outerwear and apparel brand 686 made Circana’s Top 10 list of fastest growing brands. We spoke with founder and CEO Mike West to learn about the strategies that have helped 686 survive for more than 30 years.

SMP Clothing was a brand that captured the imagination of many during its heyday in the 1990s. The deal is largely a purchase of the IP assets (trademarks) and goodwill.

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