Resources

A collection of lectures and webinars from Shop Eat Surf and our partners. Available to all readers.

In My Eyes

In My Eyes is a series of lectures through the eyes of brand founders who turned their passionate creative lifestyle into a business. Filmed on location at the University of Southern California Marshall Business School’s Greif Center for Entrepreneurial Studies by Professor Mike West.

Michael Akira West (Mike West) has been involved in the branded consumer product space for nearly 30 years. He founded 686® technical apparel in 1992 from a business plan as a student while enrolled in the USC Entrepreneur Program. Since then, he’s co-founded and owner of several other lifestyle businesses in the Fashion, Digital and Logistics industries including Matix, Westwell, MAEKAN and NRI Distribution, which is the largest North American 3PL provider in the Action and Outdoor Market. Mike has a BS from the University Southern California, EMBA from Pepperdine University, sits on the executive board of Snow Sports Industries America, is an Adjunct Professor at USC Marshall Business School and an avid surfer, snowboarder, runner, yogi and explorer.

 
 
 

Retail Webinars

Complimentary webinars led by experts is designed to help retailers combat and navigate through the challenges that COVID-19 has posed, and find success despite the obstacles ahead. Brought to you by Surf Expo, Outdoor Retailer, ASD Market Week and NY NOW.

 

 

10 Action Steps to Rebuilding Your Retail Business

Gain 10 action steps to rebuild their businesses and confidently move forward in today’s challenged marketplace. For online and offline stores alike, this webinar will be filled with actionable insight to help businesses truly look ahead in both the immediate days and months, as well as into 2021 and beyond.

COVID-19 Communications: How to Keep your Customers Engaged

Join us to understand this new marketplace and gain action steps to connect with your customers in the age of COVID-19. You’ll learn how to develop a brand voice online, use the right platforms for the right message and know your audience.

How to Increase Your Web Store Traffic During COVID-19

Entice customers to click and convert through strategic marketing, optimizing social media and appearing at the top of any search engine. :earn how to know your customer and target your marketing efforts, use social and social selling and improve your SEO, and go mobile.

Safeguard Your Amazon Business: Stop People from Stealing Your Sales

Gain actionable insight to help you stop losing sales to hijackers and explore DIY information on packaging, warranties, trademarks, copyrighted material and more. This webinar provides real-time insight to help retailers boost visibility on Amazon, provides necessary actions to help them protect their unique products, and brands and gives actionable advice to leverage opportunity on Amazon during COVID-19.

Opening Your Virtual Doors: How to Start Selling Online During COVID-19

How to get your products online, what happens when you make a sale and how to enhance the browsing experience. Learn how to add products, categories and item descriptions, set-up shipping options, payment and iron out logistics and optimize the browsing experience and navigation,

Retail Reset: Best Practices for Curb-Side Pick Ups, Local Deliveries, Shipping Packages & More Amidst COVID-19

This webinar will unveil best practices for online and offline retailers alike to consider when it comes to delivering products to consumers. Attendees can expect to gain insight on packaging of products to protect their employees and customers and alternative ways to deliver products to customers that include curb-side pick-up, local drive-by deliveries and traditional shipping