Industry News An image from Eagle Creek's Quit Your Job campaign - File photo courtesy of Eagle Creek VF Corp. to Shut Down Eagle Creek Brand Jun 11, 2021 Eagle Creek used to be headquartered in Carlsbad, but moved to Denver in 2019 along with many other VF brands. SPONSOR ROXY's new campaign is all about female empowerment. Courtesy of ROXY ROXY Launches New Campaign to Redefine “Cute” Jun 11, 2021 ROXY launches a major new campaign to empower athletes and battle stereotypes. Rip Curl Chief Brand and Marketing Officer Neil Ridgway having some layday fun with surfers, WSL staff and sponsors on Rottnest Island during the recent Australia leg of the tour - Photo by Matt Dunbar WSL Rip Curl’s Neil Ridgway on Going Deep with the WSL Jun 10, 2021 We asked Rip Curl’s Chief Brand and Marketing Officer why Rip Curl is going deep with the WSL and how the brand is making the most of the sponsorships. Shoppers in line at PacSun in April. SES file photo. NRF Ups Retail Sales Forecast – By A Lot Jun 9, 2021 The reopening of the economy has accelerated much faster than most had believed possible, according to the National Retail Federation. Scott Bowers - Photo courtesy of RAEN RAEN Hires Heavy Hitter as CMO Jun 9, 2021 Scott Bowers most recently worked at Smartwool but is best known – dare we say legendary – for his marketing | Read more… Josh Hansen, Co-Owner of Hansen Surfboards in Encinitas, Calif. Photo by SES. What’s Selling at Hansen’s Jun 8, 2021 We also asked Co-Owner Josh Hansen about business trends so far in 2021, how inventory levels are holding up, and | Read more… Sanuk's recent collaboration with Surfrider Foundation - Photo courtesy of Sanuk Sanuk GM on Plans to Rebuild the Brand Jun 7, 2021 As Sanuk prepares to celebrate 25 years in business next year, GM Erik Ecklund answers some questions for us about | Read more… Men's swim at Tilly's in April - SES file photo Tilly’s Exciting Results in Stores Jun 4, 2021 Tilly’s has joined the retail party that is happening as the country emerges from the pandemic. Plus, some interesting details | Read more… « Older stories
