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Acknowledging outstanding customer service, product sales and efforts to grow snow sports participation, SnowSports Industries America (SIA), the industry’s member-owned, not-for-profit trade association, announced the 2014 SIA US SnowSports Award winners
Two of the most important snowboard companies, Burton and Mervin Manufacturing, will either not be at SIA at all or will be at SIA in a reduced capacity. There are also changes to the brand line up at ISPO.
A talk with SIA President Dave Ingemie about the state of snow sports, his thoughts on skier vs. snowboard participation, what he is hearing about orders for next season, and why he thinks snowboard companies may need to change how they market the sport.