Melin Founders on Product and Distribution Strategy, Growth Plans and More
SES talks to Brian McDonell and Corey Roth about the brand’s founding and growth, product differentiation strategy, and recent store opening in Laguna Beach.
NPD Outlines Outdoor Sales Trends Plus Cautions on Inventory Levels
Analyst Dirk Sorenson reviewed recent retail trends, highlighted changes in the U.S. consumer market, and discussed ways to drive growth as part of Outdoor Retailer’s education series in the run up to the show, which opens this Thursday in Denver.
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European Wetsuit Brand Looks to Make Mark in U.S.
Manera grew out of the French kite, wing, and foil hardgoods company F-One. SES talks with Manera founder Julien Salles and consultant Jim Watson about the company’s history, product differentiation, and distribution strategy.
The Simple Shoes Team Outlines the Go-Forward Strategy
Kandui Holdings, the company started by the Hurley family after their exit from their namesake brand, bought Simple Shoes in 2020 and has been working to expand the product line and grow the business since then.
WSL Chief Revenue Officer on IKEA Deal and Other Projects
Cherie Cohen tells SES about how the IKEA business partnership works, and about other new strategies the WSL is working to develop.
